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The Digital Markets Act, the Digital Services Acts and their impact on the digital industry

Do you still remember 2018 when the GDPR started to be applicable? This European legislation led to a massive impact for our industry, with all the companies having to implement quite a lot of things (such as Consent Management Platforms) in order to be compliant with the new law. While everyone...

Implementing Enhanced Conversions via Server-Side GTM

Enhanced conversions is a feature that can improve the accuracy of your conversion measurement. It supplements your existing conversion tags by sending hashed first party conversion data from your website to Google Ads. In this article, we will talk about setting up enhanced conversions via...

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