Articles | Resources | Page 4

Exploring the future of TV advertising

Advertising on television is a powerful and time-tested medium that has captivated audiences for decades. As technology continues to evolve at a rapid pace, a new form of TV has emerged, known as Connected TV (CTV). In this article, we will explore what Connected TV is, how it works, and the...

The Investigation Phase: Setting the Foundation of Wave

This article is the first of a series on the essential phases of software development. It will be divided into 5 main topics: analysis, design, development, testing and deployment. As you will see later in this article, the first one will explain how important the analysis phase is before starting...

Overcoming the challenge of iframe tracking

If you already did some research about iframe tracking, you might have read people complaining that it is technically difficult to track user interactions within an iframe due to the inability to access its content from the parent page. Contrary to popular belief, you can still make it work! There...

Local Inventory ads: Pickup options, on Display to order, Curbside pickup - little walk through the exhaustive but somewhat confusing local shopping offer of Google

Introduction t’s been quite some time that Google has been at the forefront of the “offline to online” advertising and measurement solutions. Together with other actors such as Meta, Asklocala and Admoove, they understood the need of advertisers with brick-and-mortar shops to see the impact of...

More Articles ...

Page 4 of 39

Get in touch

Semetis | Rue de l'Escaut 122, 1080 Brussels - Belgium

welcome@semetis.com

Connect with us

Cookie Policy

This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our privacy policy.