Articles | Resources

Local Inventory ads: Pickup options, on Display to order, Curbside pickup - little walk through the exhaustive but somewhat confusing local shopping offer of Google

26th May, 2023 Eliot Dewilde

Introduction t’s been quite some time that Google has been at the forefront of the “offline to online” advertising and measurement solutions. Together with other actors such as Meta, Asklocala and Admoove, they understood the need of advertisers with brick-and-mortar shops to see the impact of...

Performance Max: Reporting on Cost and Conversions per Channel & Placement with new Google Ads Script

19th May, 2023 Alexander Saliba

Performance Max

What is Performance Max? Released in June 2021, Performance Max campaigns were presented to digital marketers by Google as a new advertising solution as part of their efforts to help advertisers become more efficient in creating campaigns to reach their target audiences and to drive better online...

What’s the (other) row in GA4 and how do I solve it?

8th May, 2023 Robbe Desmyttere

The launch of GA4 has been a bumpy ride. GA4 is a significant change of the previous version of Google Analytics, Universal Analytics. It introduces new features, data modeling and reporting that require a significant learning curve for users. Additionally, some users have reported technical...

Marketing Mix Modeling: How to Get Started

19th April, 2023 Xavier Lince

Marketing Mix Modeling

In today's business landscape, marketing mix modeling has emerged as a critical tool for companies seeking to optimize their marketing efforts and maximize their return on investment. As marketing campaigns merge offline and online channels, and with the new abundance of data, the industry is...

The impacts of AI-powered search engines

19th April, 2023 Eloi Baudelle

Search engines have become an indispensable tool in our life. We have harnessed their vast potential and reached a point where we take for granted that almost everything is searchable on Google. Our dependence has even given them disproportionate power and influence over online behavior, content...

What is Marketing Mix Modeling?

17th February, 2023 Robbe Desmyttere

Marketing Mix Modeling

Over the past several years, there has been extensive coverage on the phasing out of third-party cookies and its implications for the advertising industry. Marketers are grappling with the question of how to maintain their advertising strategies in a post-cookie world. Previously, Semetis wrote an...

Semetis, the best idea to start your digital career

16th February, 2023 Alisson Nonclercq

Why is Semetis so different? Let me briefly explain how Semetis operates. Typical Semetissians arrive, either straight from school, or after an internship, or with 1-2 years of experience. They directly have access to intense training to gain as much digital marketing knowledge as...

How can attention be measured?

16th January, 2023 Janne Beke

Attention is a booming concept within the advertising industry. This article explains more about what exactly "attention" means. There are two major ways to measure attention: camera-based attention and advanced viewability. 1. Camera-based attention Camera-based attention is based on studies...

Google Search Ads: Understanding Google’s Ad Auction and Ad Rank System

16th January, 2023 Alex Saliba

When a user searches for information online using Google’s Search Engine, different advertisers battle it out to show their Ads on Google’s Search Engine Results Pages (SERPs). But, given the limited advertising space, how does Google decide which advertisers’ ads to show on the page? Google...