Articles | Resources

Targeting options on LinkedIn

14th December, 2022 Juliette Ten Hoorn

For most of us, LinkedIn is seen as the most powerful network in terms of recruitment. With nearly 774 million users in more than 200 countries in 2021, LinkedIn has indeed become the reference for professional social networks. But the platform is now also proving to be a powerful tool for online...

Blue Ocean Strategy

8th December, 2022 Margaux Marien

Introduction Nowadays in digital marketing we are used to advertise for an existing market. Our tactics are easier with all the features flourishing on the advertising platform. But what about launching an advertising campaign about a product which is new and doesn't have a market yet ? For the...

Why and how to A/B test Broad Match in search campaigns?

8th December, 2022 Elisabeth de Biolley

In your Google ads SEA campaigns, you have all your keywords that you are bidding on. Depending on the match type you give them, your ad may appear when there is a match with the user’s search terms he is typing. In Google Ads you have 3 types of keywords: “exact match”, “phrase match” &...

What are Topics API and Fledge API?

8th December, 2022 Olivia Lohest

In recent years, Internet users have become increasingly concerned about their privacy and the use of their personal data on the Internet. Consequently, some legal measures have been taken and now advertisers and publishers need to adapt the way they advertise to offer an environment that better...

Meta: novelties and tips for set ups

2nd December, 2022 Amy Mossay

Now that you have followed the 15 ways to optimize your Facebook campaigns, here are the enhancements you can add to your ads and increase your performances with those Meta updates. There are three main categories of enhancement that can be done: Dynamic creatives - dynamic ad...

Does Server-side tagging positively impact page speed?

30th November, 2022 Frédéric Palella

Introduction Over the last years most digital marketers were likely overwhelmed by the concept of Server-side (SS) Tagging. Facebook has been spamming our inboxes, shouting the urgency of implementing their Facebook CAPI solution, and also Google has been paving the way by creating a Server-side...

Maximizing your total omnichannel revenue with conversion value rules

30th November, 2022 Jonas Geiregat

Introduction As an omnichannel business, one of the hardest challenges is to know how you can maximize both your online and offline revenue together. Times are changing quickly and we saw an enormous uplift of e-commerce when COVID-19 struck. In 2022 we see a returning trend of some people...

3 tips to keep your Google Analytics data clean

29th November, 2022 Justine Heeren

As a data-driven agency, data is a decision-driver for us. But what if our data is wrong? When using analytics tools such as Google Analytics, we know that our data will never be 100% perfect as there might be discrepancies coming from many different factors: ad blockers, consent to be respected,...

How to debug Google Enhanced Conversions implementation

28th November, 2022 Justine Heeren

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions and how to implement it. In this article we will explain how to verify your implementation in Google Ads and using the Tag Assistant. We’ll explain how to locate the “em Parameter”, which...