The 2025 AMMA Awards had a special taste, not just for the industry, but for Semetis as well. Celebrating 20 years of excellence in media, this year’s edition moved to a new venue: Flagey Studios, bringing additional prestige to an already iconic evening.
For Semetis, the AMMA Awards is an important “rendez-vous”. First of all, it’s the perfect moment to get inspired by all the amazing work done in the industry. Furthermore, it’s a moment to celebrate the work that pushes our clients forward and showcases the evolution of our strategic approach. Each year, our teams dedicate time and energy to crafting compelling cases that reflect innovation, collaboration and research.
This year, that commitment was rewarded with two distinctions:
- Silver Award – Best Media Strategy
- Client: EG | Re-energising a tired Belgian population through media
- Bronze Award – Best Use of Performance Marketing
- Client: Vanden Borre | A smart shopping strategy to compete in a crowded market
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The EG case demonstrated the strength of integrated media planning, delivering consistent messaging adapted to both time-of-day and platform context. Through precise sequencing, the campaign kept energy top-of-mind for consumers throughout their daily routines.
The Vanden Borre strategy was a masterclass in performance marketing efficiency, combining business insights, intelligent automation, and competitive data to ensure visibility only when it mattered most. The result: a competitive and high-performing media strategy.
These recognitions are more than a celebration of two campaigns. They are a reflection of Semetis’ continued transformation, from a data-centric agency to a fully funnel media agency. While the Semetis still embraces innovation and data-driven strategies, these rewards prove that the journey the agency started a few years ago is paying off.
None of this would be possible without the trust of our clients and the dedication of our teams. A sincere thank you to Vanden Borre and EG nv/sa for embracing innovation and believing in a shared vision.
Here’s to the inspiring work of the Belgian media landscape and to the trust of our clients.
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Sebastiaan Reeskamp