For the first time in its history, SEMETIS is bringing in senior expertise from outside the company. With the arrival of Matthias Langenaeker as the new Strategic Director, the organisation is deliberately moving away from its long-standing approach. Until now, the digital talent factory recruited only young high-potential graduates and trained them internally. SEMETIS has chosen to break with its own winning formula in order to accelerate the growth of its strategic department. The company wants to respond to a clear evolution in the market, where digital is no longer viewed as a channel but as the strategic backbone of modern organisations. This decision strengthens the position of SEMETIS as a digital challenger within the media landscape.
Accelerating Growth for SEMETIS
For many years, SEMETIS has been recognised for its unique culture. It relies on a team of sharp young consultants who challenge the status quo and embrace innovation. While other companies fall back on routine, SEMETIS chooses curiosity, analytical thinking and a fresh perspective. In a world where digital risks becoming increasingly average due to the rise of AI and automation, the time has come to move to the next stage.
The arrival of Matthias Langenaeker marks a deliberate strengthening of the organisation. He is a strategic heavyweight with an impressive track record at Publicis Groupe Belgium and Initiative. His appointment brings both vision and experience. Matthias will act as the catalyst for a new chapter. Together with the team, he will help shape the future of digital, where human imagination and strong local roots continue to make a meaningful difference.
Matthias Langenaeker describes his new role and ambition as follows: “SEMETIS dares to break with tradition, and that resonates strongly with me. In a digital landscape where everything is starting to look alike, I believe we need courage and new ideas to stand out. With this talented team, I want to raise the bar and help our clients achieve real growth.”
Dhan Claes, Managing Director at SEMETIS, adds: “With Matthias, we are bringing an external strategist into the company for the first time. His vision and experience are exactly what we need to reinforce our offering in an increasingly complex digital environment. Matthias represents a new phase for SEMETIS. We are challenging the status quo and refusing mediocrity. And this is only the beginning.”
Extensive Experience and Expertise
Matthias Langenaeker brings a wealth of rich and diverse experience to SEMETIS. He previously served as Head of Strategy and Data at Publicis Groupe Belgium. He also held several other strategic roles in the organisation, including Strategic Intelligence Lead and Comms and Effectiveness Strategist. Matthias is an active trainer at UBA Belgium and has served on the board of CommPass. He developed his career within leading agencies such as Mediabrands, Initiative and Trustmedia.
Dhan Claes
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