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Boostez vos campagnes digitales avec de la data météorologique

Dans le monde de la publicité en ligne, une des tendances actuelles est la synchronisation en temps réel de campagnes de publicités avec des facteurs externes qui peuvent influencer les performances de ces-dernières. Ainsi, aujourd’hui, de plus en plus d’annonceurs parlent de synchroniser...

Google Analytics 360 Suite: a marketing (r)evolution (English)

Exciting times are ahead for the Digital Marketing aficionados and ‘data scientists’ among us. To be more specific, Google has recently released their new enterprise solution: Google Suite 360. Google tells us it’s a revolution, but isn’t it rather a logical and (long)expected evolution?

The new Facebook pixel (English)

In June 2015, Facebook announced some changes in the way website actions will be tracked. Currently, you need 2 different pixel to use the full potential of the Facebook advertising tool: an audience pixel, that could be used to create remarketing lists and a conversion pixel, to track actions on...

How to advertise on Instagram? (English)

A picture says more than a 1000 words. Let this point out the value and unicity of the brand-new online advertising channel, Instagram. Instagram advertising was launched the 30th of September in Belgium. With Facebook being an extremely popular and effective medium with a very broad range of...

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