This article is the second part of our series dedicated to podcast advertising. In the first part, we saw how to find relevant shows for your brand and how to negotiate ad placements with podcasts hosts.
In this part, we reveal the two metrics you should check out to assess a podcast....
More than 50% of US citizens listen to podcasts on a regular basis. Among those listeners, 82.4% spend more than 7 hours a week listening to podcasts.
Those statistics are showing a trend: podcasts have the ability to capture an audience’s attention like few digital channels can. In fact, 80% of...
Facebook has been one of the classic advertising channels for several years now: many advertisers choose the Facebook network because of its large reach at low prices, the measurability of the KPIs and the ease of reaching the right target audience.
Of course, the popularity of this channel also...
In a previous blog article we have already given an introduction about Pinterest Shopping and the reasons to test it out. You are now convinced that Pinterest Shopping would be a great fit for your client needs and want to test it out? As a continuation to that story we will explain more about...
2020 has been a special one so far. Some businesses have been impacted negatively, others have grown thanks to Covid’s impact. Despite the economic uncertainties, most e-commerces have grown strongly. Latest numbers of BeCommerce show a 33% increase for Belgian e-commerce market. It’s therefore...
GDPR, ePrivacy, cookies,... these are buzzwords which have been around for some time now in the digital landscape. Probably you have had several thoughts racing through your mind about GDPR and privacy laws. How will this impact my digital marketing strategy? How can I get my website compliant to...
Introduction
Mid August 2020, Into our first article “What is Server-side GTM and why should you care? A very short introduction.” we explained why you should care about the new beta launch.
Server-side tracking is actually not new. Tealium & Segment were already offering the option....
The popularity and importance of video has been increasing a lot over the past years, which made it an essential part of the modern-day digital society. As video is a powerful storyteller that easily unlocks users engagement, a vast majority of businesses now incorporate videos in their...
So let me start by giving a short explanation of what Channable is. In short, it is a product feed management tool but it is so much more than that. You can import your product feed, clean it, add more information to it, filter it through the use of rules and finally export it to a multitude of...
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