Articles | Resources

Belgian content: A treasure we must cherish

6th February, 2025 Janne Beke

When we look at our media landscape, we can be incredibly proud of the quality of our local content in Belgium, especially in Flanders. Programs like De Mol, De Slimste Mens ter Wereld, and De Verraders are not only audience favorites but also showcases of creativity and craftsmanship. These...

Why an SEO dashboard is a necessity in tracking SEO progress

27th December, 2024 Sven Bosschem

Keeping track of your SEO efforts can feel overwhelming. There are so many moving parts like keyword strategies, technical fixes, content updates and it’s easy to lose focus. This is where an SEO dashboard comes in. It brings everything together in one place, helping you see what’s working, what...

Navigating the saleshouse maze: 6 Tips for seamless collaboration

27th December, 2024 Hanne Van Loock

Ads&Data, DPG, IPM, RMB,... there are too many saleshouses to sum up. Digital advertising is not only about advertising on Meta or Google, it is way more than that. With Meta and Google we can get a big reach, we can get our story to potential clients at (most of the time) a relatively low...

My internship at Semetis: A dive into the world of Digital Advertising

27th December, 2024 Emilie Galand

Internships

As part of my Master's in Business Engineering at Solvay, I had the opportunity to complete a four-month internship at Semetis as a Digital Business Intern. This experience, both challenging and rewarding, immersed me in the field of digital marketing and allowed me to develop numerous...

Check your UET tag with the UET tag helper extension

27th December, 2024 Lynn Luyckx

Accurate tracking of data and conversions is essential to running successful campaigns. As on any advertising platform, it's no different on Microsoft advertising. It’s the platform's algorithm that ensures your campaigns are running optimally, that reporting is correct, and that remarketing lists...

Search social: the future of online discovery

27th December, 2024 Diane Tremouroux

Introduction Social media is redefining the rules of online search today. While Google and Bing remain essential pillars, they are no longer the only players in the user's discovery journey. With the rise of platforms like TikTok, Instagram, and Pinterest, the concept of Search Social is emerging...

Optimizing Campaign Performance with Regional Insights

27th December, 2024 Edouard Polet

Introduction When managing campaigns across regions, understanding and addressing performance variations is critical to maximizing results and driving growth. Disparities in regional performance can lead to inefficiencies, making actionable insights essential for data-driven decision-making....

Unlocking the Power of Enhanced Conversions for Leads: A New Milestone for Bolt Energie

23rd December, 2024 Eliott Pousset

Introduction In 2022, Bolt Energie took a bold step toward better data-driven decision-making by implementing offline conversion tracking, a first-party measurement solution that bridged the gap between offline and online activities. Building on this success, we’ve recently implemented Enhanced...

Generative Engine Optimization: Search habits are changing, and so should the content

23rd December, 2024 Elio Civalleri

There is no denying that Artificial Intelligence is a revolution in its own right. We already stranded far away from viewing AI only as a quirky tool used to create images on DALL.E, and it has become ingrained in our lives. Indeed, the process of mass adoption of AI into almost every aspect of...