Articles | Resources

Advertising on a inspirational platform: Pinterest

25th June, 2021 Elisabeth de Biolley

2020: what an unusual year! During the periods of confinement, many people found themselves alone at home looking for something to do. Some of them turned to the inspiration platform: Pinterest. In fact, according to Pinterest (Global Results Feb-April 2020.), engagement on the platform has...

Server-side GTM in a nutshell - Cookieless Series Part 5

23rd April, 2021 Grégoire le Hardy

Google
data

In the previous articles of our cookieless series, we already covered the critical points of what’s ahead of us and today’s article is a logical extension of the last one of them about the Facebook Conversion API. Like Facebook, Google is working more and more towards server-side articulation with...

Data Studio Tip: How to get unsampled data in Data Studio

30th March, 2021 Robbe Desmyttere

Data sampling is a hot topic when it comes to Google Analytics. Especially for websites with huge data sets (think of ecommerce with hundreds or even thousands of products), using the free version of Google Analytics often limits us to only be able to see a fraction of the...

Facebook Conversion API: why and how to implement it

23rd March, 2021 Grégoire le Hardy

Why should I implement the Facebook Conversion API? Facebook is pushing the market and the agencies to implement their Conversion API, but why? In this article, we will go through the advantages that it can bring to your business and how we can help you put it in motion. Before we go down...

How to prepare your digital marketing efforts towards a cookieless world - Cookieless Series Part 2

12th March, 2021 Frédéric Palella

Marketing

This is the second article in a series of 7. Here we are building further on the article ‘Cookieless Series Part 1 - How ITP & GDPR are affecting your marketing results’, where we’ve set the scene on today’s constraints originating from ITP and GDPR. We will outline our vision on the...

Probabilistic measurement - A world where uncertainty is the new normal - Cookieless Series Part 3

5th March, 2021 Glenn Vanderlinden

Privacy took a swing at measurement The world of digital marketing is under scrutiny. For decades marketers, brands and tech vendors have been tracking internet users and their behavior without any form of transparency. Which data was collected and what it was used for was none of the user’s...

How to assess a podcast and plan your podcast advertising budget (2/2)

26th February, 2021 Tancrède d’Aspremont Lynden, Sortlist

This article is the second part of our series dedicated to podcast advertising. In the first part, we saw how to find relevant shows for your brand and how to negotiate ad placements with podcasts hosts. In this part, we reveal the two metrics you should check out to assess a podcast....

How does podcast advertising work? (1/2)

23rd February, 2021 Tancrède d’Aspremont Lynden, Sortlist

More than 50% of US citizens listen to podcasts on a regular basis. Among those listeners, 82.4% spend more than 7 hours a week listening to podcasts. Furthermore, since the beginning of the pandemic, numbers show that Covid-19 has boosted audio consumption by 76.2%. Those statistics...

Interactive ads on the Facebook network

18th January, 2021 Janne Beke

Facebook has been one of the classic advertising channels for several years now: many advertisers choose the Facebook network because of its large reach at low prices, the measurability of the KPIs and the ease of reaching the right target audience. Of course, the popularity of this channel also...