Articles | Resources

How to assess a podcast and plan your podcast advertising budget (2/2)

This article is the second part of our series dedicated to podcast advertising. In the first part, we saw how to find relevant shows for your brand and how to negotiate ad placements with podcasts hosts.  In this part, we reveal the two metrics you should check out to assess a podcast....

How does podcast advertising work? (1/2)

More than 50% of US citizens listen to podcasts on a regular basis. Among those listeners, 82.4% spend more than 7 hours a week listening to podcasts. Those statistics are showing a trend: podcasts have the ability to capture an audience’s attention like few digital channels can. In fact, 80% of...

Interactive ads on the Facebook network

Facebook has been one of the classic advertising channels for several years now: many advertisers choose the Facebook network because of its large reach at low prices, the measurability of the KPIs and the ease of reaching the right target audience. Of course, the popularity of this channel also...

The ins and outs of GDPR, ePrivacy and Cookies

GDPR, ePrivacy, cookies,... these are buzzwords which have been around for some time now in the digital landscape. Probably you have had several thoughts racing through your mind about GDPR and privacy laws. How will this impact my digital marketing strategy? How can I get my website compliant to...

How to get your Videos ranked on Google?

The popularity and importance of video has been increasing a lot over the past years, which made it an essential part of the modern-day digital society. As video is a powerful storyteller  that easily unlocks users engagement, a vast majority of businesses now incorporate videos in their...

Troubleshooting in Channable - Set-up & Feeds

So let me start by giving a short explanation of what Channable is. In short, it is a product feed management tool but it is so much more than that. You can import your product feed, clean it, add more information to it, filter it through the use of rules and finally export it to a multitude of...

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