Articles | Resources

Server-side GTM in a nutshell - Cookieless Series Part 5

In the previous articles of our cookieless series, we already covered the critical points of what’s ahead of us and today’s article is a logical extension of the last one of them about the Facebook Conversion API. Like Facebook, Google is working more and more towards server-side articulation with...

Facebook Conversion API: why and how to implement it

Why should I implement the Facebook Conversion API? Facebook is pushing the market and the agencies to implement their Conversion API, but why? In this article, we will go through the advantages that it can bring to your business and how we can help you put it in motion.  Before we go down...

How to assess a podcast and plan your podcast advertising budget (2/2)

This article is the second part of our series dedicated to podcast advertising. In the first part, we saw how to find relevant shows for your brand and how to negotiate ad placements with podcasts hosts.  In this part, we reveal the two metrics you should check out to assess a podcast....

How does podcast advertising work? (1/2)

More than 50% of US citizens listen to podcasts on a regular basis. Among those listeners, 82.4% spend more than 7 hours a week listening to podcasts. Furthermore, since the beginning of the pandemic, numbers show that Covid-19 has boosted audio consumption by 76.2%. Those statistics...

Interactive ads on the Facebook network

Facebook has been one of the classic advertising channels for several years now: many advertisers choose the Facebook network because of its large reach at low prices, the measurability of the KPIs and the ease of reaching the right target audience. Of course, the popularity of this channel also...

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