Articles | Resources

How to improve conversion tracking with Google Enhanced Conversions

31st December, 2021 Olivia Lohest

Privacy measures like GDPR, the launch of iOS14, and the disappearance of cookies by 2023 are making marketers' lives increasingly difficult. Indeed, it will become more and more challenging to track and target consumers across different devices and channels. These changes mean that topics such as...

What does it look like to be a Happiness Manager at Semetis

31st December, 2021 Alisson Nonclercq

My name is Alisson and I am the Happiness Manager at Semetis. Wait. What’s that, again? There is no real definition for “Happiness Manager” as it is a dynamic and evolving role that follows the company culture. At Semetis, my function is axed on 4 pillars: Human...

Why tiktok became a must in your media plan in 2021

31st December, 2021 Floriane Defacqz

At the end of 2020, we launched the first video campaign on TikTok with VOO. This was a first test to adapt our approach to the new way of living during the pandemic: people were much more connected and tiktok boomed as one of the most downloaded app in Belgium. Also, it started to be much more...

Unleash the power of BigQuery and GA4

31st December, 2021 Simon Richelle

In 2019, Google announced that a new version of Google Analytics was on the roadmap: GA4 (previously called App + Web). By the end of 2020, this new product has been officially launched after a successful beta testing period. The main difference between GA3 (universal analytics) and GA4 is...

The Pirate Funnel - Growth Hacking Series

31st December, 2021 Charlie Deschamps

“Growth Hacking” has been a buzzword and the object of many fantasies in recent years. Everyone in the digital marketing world wants to be a “Growth Hacker” and every company wants one. The term was first introduced by Sean Ellis in a blog post where he stated that a growth hacker is “a person...

The impact on CRO and A/B Testing - Cookieless Series Part 6

29th December, 2021 Justine Heeren

In this 6th article of our Cookieless world series that was highlighted already shortly in the previous article ‘How to prepare your digital marketing efforts towards a cookieless world - Cookieless Series Part 2’ we are looking deeper into the future of conversion rate optimisation and A/B...

How to avoid your SEA to cannibalize your SEO results?

29th December, 2021 Julie Bernard

Are you wondering how much the keywords you bid on in SEA are cannibalising your organic results? You are not alone! Indeed, the question of whether or not to position yourself on the brand name is a recurring question! So how can you improve the SEO/SEA synergy? The answer to this...

Link Checker feature - What it is & how to use it

29th December, 2021 Pieter Maesmans

Marketing Automation

We all know that websites continuously evolve. New pages get added, old pages are no longer used, links break and get fixed. It can be quite a hassle to keep your Google Ads campaigns, and the link between your website, healthy. The last thing anyone wants is to have advertisements live that may...

How can you use the Hype Cycle to guide your technology decisions?

29th December, 2021 Justine Cremer

As you all know, we are in a world where technology is creating a lot of new innovations. Our industry, the digital industry, has always been strongly impacted by technology. We all love technology. But, as new technologies arise, new hypes and trendy, buzzy words arise, which makes it often...