Articles | Resources

How to assess a podcast and plan your podcast advertising budget (2/2)

26th February, 2021 Tancrède d’Aspremont Lynden, Sortlist

This article is the second part of our series dedicated to podcast advertising. In the first part, we saw how to find relevant shows for your brand and how to negotiate ad placements with podcasts hosts. In this part, we reveal the two metrics you should check out to assess a podcast....

How does podcast advertising work? (1/2)

23rd February, 2021 Tancrède d’Aspremont Lynden, Sortlist

More than 50% of US citizens listen to podcasts on a regular basis. Among those listeners, 82.4% spend more than 7 hours a week listening to podcasts. Those statistics are showing a trend: podcasts have the ability to capture an audience’s attention like few digital channels can. In fact, 80% of...

Interactive ads on the Facebook network

18th January, 2021 Janne Beke

Facebook has been one of the classic advertising channels for several years now: many advertisers choose the Facebook network because of its large reach at low prices, the measurability of the KPIs and the ease of reaching the right target audience. Of course, the popularity of this channel also...

Pinterest Shopping: implementation tips and first results

18th January, 2021 Jiawen Chen

In a previous blog article we have already given an introduction about Pinterest Shopping and the reasons to test it out. You are now convinced that Pinterest Shopping would be a great fit for your client needs and want to test it out? As a continuation to that story we will explain more about...

Acquire New Customers with Smart Shopping Campaigns (SSC)

18th December, 2020 Justine Cremer

2020 has been a special one so far. Some businesses have been impacted negatively, others have grown thanks to Covid’s impact. Despite the economic uncertainties, most e-commerces have grown strongly. Latest numbers of BeCommerce show a 33% increase for Belgian e-commerce market. It’s therefore...

The ins and outs of GDPR, ePrivacy and Cookies

10th December, 2020 Emile Cras

GDPR, ePrivacy, cookies,... these are buzzwords which have been around for some time now in the digital landscape. Probably you have had several thoughts racing through your mind about GDPR and privacy laws. How will this impact my digital marketing strategy? How can I get my website compliant to...

The advantages of GTM Server-Side and why you should consider it

8th December, 2020 Margaux Marien

Introduction Mid August 2020, Into our first article “What is Server-side GTM and why should you care? A very short introduction.” we explained why you should care about the new beta launch. Server-side tracking is actually not new. Tealium & Segment were already offering the option....

How to get your Videos ranked on Google?

4th December, 2020 Lotte Vranckx

Video

The popularity and importance of video has been increasing a lot over the past years, which made it an essential part of the modern-day digital society. As video is a powerful storyteller that easily unlocks users engagement, a vast majority of businesses now incorporate videos in their...

Troubleshooting in Channable - Set-up & Feeds

27th November, 2020 Sander Placke

Marketing Automation

So let me start by giving a short explanation of what Channable is. In short, it is a product feed management tool but it is so much more than that. You can import your product feed, clean it, add more information to it, filter it through the use of rules and finally export it to a multitude of...