Articles | Resources

What is Marketing Mix Modeling?

17th February, 2023 Robbe Desmyttere

Marketing Mix Modeling

Over the past several years, there has been extensive coverage on the phasing out of third-party cookies and its implications for the advertising industry. Marketers are grappling with the question of how to maintain their advertising strategies in a post-cookie world. Previously, Semetis wrote an...

Semetis, the best idea to start your digital career

16th February, 2023 Alisson Nonclercq

Why is Semetis so different? Let me briefly explain how Semetis operates. Typical Semetissians arrive, either straight from school, or after an internship, or with 1-2 years of experience. They directly have access to intense training to gain as much digital marketing knowledge as...

How can attention be measured?

16th January, 2023 Janne Beke

Attention is a booming concept within the advertising industry. This article explains more about what exactly "attention" means. There are two major ways to measure attention: camera-based attention and advanced viewability. 1. Camera-based attention Camera-based attention is based on studies...

Google Search Ads: Understanding Google’s Ad Auction and Ad Rank System

16th January, 2023 Alex Saliba

When a user searches for information online using Google’s Search Engine, different advertisers battle it out to show their Ads on Google’s Search Engine Results Pages (SERPs). But, given the limited advertising space, how does Google decide which advertisers’ ads to show on the page? Google...

The concept of Attention in advertising

13th January, 2023 Janne Beke

Advertising

Revising our KPIs in the war for attention We are overloaded with ads. According to Teads and Lumen, we consume an average of 299 minutes of media per day, of which consumers are exposed to ads for 84 minutes. How many minutes of that are spent paying attention to ads? Frankly, that's very...

How to modify dataLayer dimensions in Google Tag Manager

13th January, 2023 Robbe Desmyttere

If you're using Google Tag Manager to manage your website's tracking and marketing tags, chances are high you are using the dataLayer object. The dataLayer is a JavaScript object that stores information about the page and its interactions, which can be used to pass data to tracking and marketing...

How to be effective on Meta

29th December, 2022 Marine Delatte

When it comes to advertising online and especially on Meta, it can quickly become tedious. Between creating numerous ads, setting up tracking, checking for errors, etc. it can easily take many hours. It is therefore very important to find ways to automate certain processes in order to save time...

The new Meta “objective selection experience”

29th December, 2022 Diane Tremouroux

Introduction In order to simplify campaign setups, Meta simplified the objective selection possibilities when creating new campaigns in Ads Manager. As explained by Meta: “We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their desired business outcomes...

Bumpers vs Trueview for Awareness

29th December, 2022 Xander Schepens

Introduction When designing an awareness media plan, and by extension any media plan at all, it is quite easy to get lost in all the different options that are available on the market. Choices need to be made regarding which platforms to advertise on, the type of the ad to go for, the format of...