Articles | Resources

Google Regional Availability and Pricing

With the complexion of the digital landscape that we’re experiencing over the years, it’s a real challenge for retailers that have online and offline activity to position themselves in this constantly changing environment. Setting prices on products is also a challenge, especially when they’re...

App tracking 101

To understand App tracking and how it differs from website tracking, it is important to know how both work. We’ll quickly look at how web tracking works and then move on to App tracking. We’ll end with some solutions that are on the market that you can utilise to help your App tracking efforts as...

How to empower advertising algorithms

The digital media platforms have grown enormously in recent times and have also become more intelligent. Real-time bidding is a must for many DSPs and many platforms also come up with smart algorithms that can maximise performance. However, the whole concept of algorithms is often a black box,...

How to improve conversion tracking with Google Enhanced Conversions

Privacy measures like GDPR, the launch of iOS14, and the disappearance of cookies by 2023 are making marketers' lives increasingly difficult. Indeed, it will become more and more challenging to track and target consumers across different devices and channels. These changes mean that topics such as...

Why tiktok became a must in your media plan in 2021

At the end of 2020, we launched the first video campaign on TikTok with VOO. This was a first test to adapt our approach to the new way of living during the pandemic: people were much more connected and tiktok boomed as one of the most downloaded app in Belgium. Also, it started to be much more...

Unleash the power of BigQuery and GA4

In 2019, Google announced that a new version of Google Analytics was on the roadmap: GA4 (previously called App + Web). By the end of 2020, this new product has been officially launched after a successful beta testing period.  The main difference between GA3 (universal analytics) and GA4 is...

The Pirate Funnel - Growth Hacking Series

“Growth Hacking” has been a buzzword and the object of many fantasies in recent years. Everyone in the digital marketing world wants to be a “Growth Hacker” and every company wants one. The term was first introduced by Sean Ellis in a blog post where he stated that a growth hacker is “a person...

The impact on CRO and A/B Testing - Cookieless Series Part 6

In this 6th article of our Cookieless world series that was highlighted already shortly in the previous article ‘How to prepare your digital marketing efforts towards a cookieless world - Cookieless Series Part 2’ we are looking deeper into the future of conversion rate optimisation and A/B...

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