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The new Facebook pixel (English)

 Bart Van Nieuwenhuyse
In June 2015, Facebook announced some changes in the way website actions will be tracked. Currently, you need 2 different pixel to use the full potential of the Facebook advertising tool: an audience pixel, that could be used to create remarketing lists and a conversion pixel, to track actions on...

How to advertise on Instagram? (English)

 Julie Pyck
A picture says more than a 1000 words. Let this point out the value and unicity of the brand-new online advertising channel, Instagram. Instagram advertising was launched the 30th of September in Belgium. With Facebook being an extremely popular and effective medium with a very broad range of...

Une approche intelligente de l’Intelligence Artificielle

 Wouter Vandenameele
Il y a 80 ans, Alan Turing énonça le concept de l’ordinateur. Seulement 20 ans plus tard, l’Intelligence Articificielle (IA ou AI en Anglais) est devenue un terrain officiel de recherche. En chemin, nous sommes passés de la position d’avoir à enseigner à des machines ce qu’elles devaient...

Questions récurrentes avec Google Analytics - Session 3 - Les bases du tracking des évènements avec Google Analytics et méthodologie

 Julien Cornet
Le tracking des évènements avec Google Analytics: les bases Les notions du tracking d’évènements Quand les utilisateurs naviguent sur votre site web, ils passent d’une page à l’autre, générant ainsi des chargements de pages (page loads). Les chargements de pages sont l’intéraction principale...

Google Tag Manager Power Tip: Getting The UTM Source (English)

 David Peeters
Why Sometimes a conversion tag only needs to be fired if a visitor was referred by a certain affiliate website or other source. For example: we run an affiliate program at Tradedoubler and we need to be sure that only the conversions made by visitors referred by Tradedoubler are attributed as a...

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