Articles | Ressources

Facebook: Dynamic Product Ads (English)

4 octobre, 2016 Edith Denys

Dynamic product ads help you select the most relevant products out of your entire product catalogue. This way you can promote them better on Facebook or Instagram.

Automated rules in Facebook Ads Manager (English)

23 septembre, 2016 Bart Van Nieuwenhuyse

Facebook has evolved a lot in the past 2 years, and fortunately, they keeps evolving, and improving their platform. Their latest change is a direct response to the third-party tools that work on top of Facebook like Smartly, SocialMoov or Sprinklr. Those platforms provide a full automation of...

Video is hot right now, here’s why! (English)

13 septembre, 2016 Gabriel Goldberg

This is it… The end of summer! Kids (and parents) might be happy to get back to school but most of us wrinkle on the thought of an upcoming winter. To perpetuate the feeling of summer we are going to talk about the hottest kid on the block: video.

Business Case - Creating GTM variables based on existing DataLayers (English)

16 août, 2016 Glenn Vanderlinden

The goal of this case will be to look at data from a business perspective. The goal of Business Intelligence (in a web context) is to gain insights on how to increase business by optimising the website and the way users are acquired.

Advertising on Foursquare: Foursquare for business (English)

9 août, 2016 Eline Mallien

Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages. In the last couple of years, it has evolved into an engine to discover new places with...

How to make DMP project a success in my organization (English)

8 août, 2016 Stéphane Juricic

For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has become more and more difficult. Indeed, from CRM to Web Analytics and advertising platforms,...

Créer des rapports automatisés avec Supermetrics

5 août, 2016 Julien Tesse

Un des challenges du monde digital est d’arriver à valoriser la quantité d’information disponible. Cette masse de données doit être retravaillée afin d’y extraire de la valeur en lien avec vos objectifs commerciaux. Cela vous amène nécessairement à un processus complexe d’obtention, de...

Creating dynamic, automatically updating reports in Google Sheets (English)

26 juillet, 2016 David Peeters

In Google Sheets it’s super easy to create static reports. But did you know that creating dynamic, automatically updating reports is easy too? Awesome! As an example I’ll use HowWeBrowse.be, a website that shows the Belgian internet usage trends, based on aggregated data of some of...

Pourquoi devriez-vous tester Adform?

20 juillet, 2016 Grégoire le Hardy

Adform est une entreprise technologique de publicité digital. Adform se positionne comme étant une plateforme simple et tout-en-un pour la publicité digitale. Dans la jungle actuelle des acronymes et différentes plateformes, Adform tente de jouer la carte de la clarté et de la simplicité en...

Plus d'articles...

Page 27 sur 36