Articles | Ressources

The Dos and Don’ts of Google AdWords Mobile App Promotion (English)

22 octobre, 2014 Maxime Vandenbussche

The rise of mobile Over the past few years we have seen how mobile devices are quickly gaining ground towards being the device of choice for searching the web. They went from barely representing 1% of total web browsing in early 2011 to a staggering 23% in August this year.

Automatisez vos rapports grâce à l’API Google Analytics

22 août, 2014 Chloé Piérard

Vous passez chaque semaine des heures voire des journées à faire des rapports Excel à partir de données Google Analytics? Alors ce qui suit peut vous intéresser. Afin de vous faciliter la tâche, Google a rendu possible l’exportation automatique des données de Google Analytics pour les amener...

Five Important Things to Keep in Mind When Restructuring Large Adwords Accounts (English)

19 août, 2014 Sofie Van Vaerenbergh

For E-Commerces’ the online world is their playground. These E-Commerces are important clients with a large Adwords account. Some of them are active in different countries and target different languages, they have a large stock of products or services, add from time to time new products to their...

Semetis approved to become a Google Analytics Premium Reseller (English)

6 août, 2014

Brussels – 6 August 2014 - Semetis today announced it is entering into a strategic agreement with Google to become a Google Analytics™ Premium Reseller.

Google Tag Manager: Put your click data into context (English)

18 juillet, 2014 David Peeters

You’ve set up Google Tag Manager to track clicks on your website. The numbers are coming in, but there’s something missing. You’re tracking only hints of behavior, but you’re missing the whole picture. To solve this, you need to put your click data into context. In the article Google Tag Manager:...

Google Tag Manager: Les Bases

10 juillet, 2014 Stéphane Juricic

Taggage, conversions, transactions, mesure d’évènements, retargeting, et s’il était maintenant possible de gérer ces fonctions via un outil unique? C’est exactement ce que le Google Tag Manager (GTM) permet.

Semetis Power Tip: Tracking subdomains with Google Analytics (English)

20 juin, 2014 David Peeters

One of our clients created an application located on the subdomain app.theirwebsite.com. On their main website, theirwebsite.com, they had multiple links to the application on the subdomain. Although we installed the same tracking code on both the main domain and the subdomain, Google Analytics...

What is your digital mobile strategy (English)?

17 juin, 2014 Julien Cornet

Consumer behavior rapidly evolved towards the use of mobile devices. Therefore, the world of digital marketing has capitalized on the concept of mobile over the last few years. Digital platforms are evolving too, from Facebook’s monetisation strategy to Google AdWords’ Enhanced Campaigns. Google...

Remarketing Dynamique - Comment le mettre en place et pourquoi est-ce indispensable pour un e-commerce

29 avril, 2014 Doriane Magnus

Il y a quelques mois j’écrivais un article au sujet du Google Shopping et ses avantages. Il est temps de continuer sur ma lancée et de vous parler cette fois du Remarketing Dynamique.

Plus d'articles...

Page 34 sur 36