BRUSSELS - 18/09/2023 - Carrefour picks Untangled by Semetis to accelerate digital maturity
Untangled, the new service unit by Semetis, is thrilled to announce its latest success: the acquisition of Carrefour Belgium. This exciting partnership marks a significant milestone for Semetis, as it will take charge of implementing the Google Marketing Platform (GMP) and revolutionizing Carrefour's Google Cloud environment.
Carrefour's choice to collaborate with Semetis reflects their desire to work alongside a reputable local partner with a well-established history of providing data - and marketing services to globally recognized brands.
Wouter Schikhof, Head of Digital Marketing at Carrefour said: “In this highly competitive environment it is moreover important to make digital investments count, and to create synergies between channels. Each euro needs to be spent as effectively as possible. Therefore we need to build bridges between marketing channels, and use our data more effectively. Untangled by Semetis will help us in constructing the required data infrastructure so we can become even smarter in our decision making.”
It was only at the beginning of this month that Semetis introduced their new specialist unit under the name ‘Untangled’ in order to grow their focus on data and marketing analytics. This team will be a project accelerator which operates as a standalone separated from Semetis’s core paid media activities.
"We are absolutely thrilled to welcome Carrefour to the Semetis family," said Dhan Claes, Managing Director at Semetis. "This partnership represents a significant milestone for both organizations, and we are eager to embark on this journey of marketing innovation together. With our extensive knowledge and experience in leveraging the power of GMP, we are confident in our ability to help Carrefour achieve its strategic objectives while maintaining its position as a global leader in the retail industry."
