Linda joined Semetis in February 2025 as a Digital Business Analyst. Her journey into digital marketing began during her Bachelor’s degree in e-business at EPHEC, where she discovered the power of online strategies and their impact on business growth. To deepen her knowledge, she pursued a Master’s degree in Advertising and Commercial Communication at IHECS. This academic path allowed her to develop a strong analytical mindset and a keen interest in digital marketing strategy, consumer behavior, and brand positioning.
During her studies, Linda completed an internship at a public relations agency, where she gained valuable insights into how communication shapes brand perception and influences audiences. This experience reinforced her passion for strategic marketing and confirmed her desire to work in a dynamic, data-driven environment.
Eager to broaden her horizons, she also took part in an Erasmus exchange program in Lisbon, where she was exposed to diverse cultures and ways of thinking. After completing her Master’s degree, she decided to take a few months to travel before starting her professional career. This led her to explore Southeast Asia, including Thailand, Vietnam, and Indonesia.
Outside of work, Linda is passionate about analog photography. She enjoys capturing authentic moments through her collection of film cameras, embracing the imperfections and timeless aesthetics. She also loves spending time with friends, whether exploring flea markets, discovering new cafés and bars, or simply enjoying a great movie.
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