William joined Semetis as a Digital Business Analyst in October 2025. Passionate about marketing and eager to understand the ever-evolving digital landscape, he aims to strengthen his expertise and grow within this fast-changing field.
He holds a Master’s degree in Business Management from ICHEC Brussels Management School, with a specialization in Marketing. During his academic journey, he studied in London, where he gained hands-on experience in content creation and learned the ins and outs of marketing campaigns. Moreover, during his master’s, he completed an internship in the FMCG sector as a Shopper Marketeer, where he developed a strong interest in brand management.
Outside of work, William leads an active lifestyle centered around sports, especially hockey. Although sports play a major role in his life, he also enjoys discovering the world through travels. Passionate about cooking, he sees it as another way to travel and explore new cultures. Nonetheless, what he enjoys the most are the simple moments spent with his friends.
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