Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


READ MORE

 

Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


READ MORE

 

Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

This article is the first of a series on the essential phases of software development. It will be divided into 5 main topics: analysis, design, development, testing and deployment. As you will see later in this article, the first one will explain how important the analysis phase is before starting to develop a solution. The second article will cover the main steps to ensure you are designing your application the ...
Read the article →
If you already did some research about iframe tracking, you might have read people complaining that it is technically difficult to track user interactions within an iframe due to the inability to access its content from the parent page. Contrary to popular belief, you can still make it work! There are multiple solutions and we will present one of them in this article. We will explain the methodology by looking at ...
Read the article →
Recently, many advertisers got an email titled: “Important: GBRAID parameter will be enabled for your URLs to measure your iOS14.5+ conversions”. But what is the GBRAID parameter exactly, and how will it affect your tracking? What is GBRAID? Since Apple’s ATT policies took effect in 2021, Google no longer sends the Google Click Identifier (GCLID) for iOS 14 traffic coming from ads on Google apps. ...
Read the article →
Introduction t’s been quite some time that Google has been at the forefront of the “offline to online” advertising and measurement solutions. Together with other actors such as Meta, Asklocala and Admoove, they understood the need of advertisers with brick-and-mortar shops to see the impact of their digital investment on real-life shop visits & sales. This is not a surprise, as 8 out of 10 sales ...
Read the article →
What is Performance Max? Released in June 2021, Performance Max campaigns were presented to digital marketers by Google as a new advertising solution as part of their efforts to help advertisers become more efficient in creating campaigns to reach their target audiences and to drive better online advertising results. Performance Max campaigns presented a radical difference to previous types of Google Ads ...
Read the article →
The launch of GA4 has been a bumpy ride. GA4 is a significant change of the previous version of Google Analytics, Universal Analytics. It introduces new features, data modeling and reporting that require a significant learning curve for users. Additionally, some users have reported technical issues with GA4, such as data discrepancies, inaccurate tracking, and delays in data processing. These issues have caused ...
Read the article →
In today's business landscape, marketing mix modeling has emerged as a critical tool for companies seeking to optimize their marketing efforts and maximize their return on investment. As marketing campaigns merge offline and online channels, and with the new abundance of data, the industry is searching for more data-driven solutions. Additionally, with the disappearance of tracking cookies, marketers face a new ...
Read the article →
Search engines have become an indispensable tool in our life. We have harnessed their vast potential and reached a point where we take for granted that almost everything is searchable on Google. Our dependence has even given them disproportionate power and influence over online behavior, content consumption, and culture. And it’s probably not going to change any time soon. With the rise of ChatGPT, a ...
Read the article →
Over the past several years, there has been extensive coverage on the phasing out of third-party cookies and its implications for the advertising industry. Marketers are grappling with the question of how to maintain their advertising strategies in a post-cookie world. Previously, Semetis wrote an article on practical alternatives to address this significant shift. However, it is important to note that ...
Read the article →
Why is Semetis so different? Let me briefly explain how Semetis operates.  Typical Semetissians arrive, either straight from school, or after an internship, or with 1-2 years of experience. They directly have access to intense training to gain as much digital marketing knowledge as possible, as fast as ...
Read the article →
Prev Next

Case

Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small kitchen appliances in Europe is shifting, growing from 39% in 2021 to 42% in 2022. Turning to e-commerce is clearly an ...
Read the case →
The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching for keywords such as ‘near me’ or ‘in the neighborhood’. Being locally present becomes inevitable as it allows ...
Read the case →
Traditionally, football clubs have focused their marketing efforts on sponsorships and ticket sales. However, recent years have seen a shift towards merchandising sales, albeit mostly targeted towards existing fan bases through pull channels such as search, shopping, and remarketing. By utilising a national TV spot, Club Brugge broke new ground and demonstrated the potential of push channels to reach untapped ...
Read the case →
Vanden Borre is a leading consumer electronics and home appliances retailer that made sustainability a top priority in 2022 by introducing its new Contrat de Confiance. At the heart of this initiative lies Vanden Borre Life. Vanden Borre Life is designed to extend the lifespan of TV and other major electronic appliances and provide an unparalleled repair guarantee of up to 15 years, even if they weren't purchased ...
Read the case →
THE FLIPSIDE OF SERP DOMINATION IS WASTEFUL MARKETING SPENDINGS For years, Bol.com has been the biggest ecommerce company in Belgium. But the runner up in the sports and outdoor segment is Decathlon, followed by Nike. Decathlon’s e-commerce accounts for 21% of the chain’s total sales in Belgium. It is not surprising that SERP domination is the main driver for online sales. Consequently, 70% of the total ...
Read the case →
Performance marketing is all about seizing the opportunities when they present themselves Research indicates that a surprising 44% of advertisers are not utilizing their existing data to enhance business outcomes, while a staggering 80% are not tapping into the full potential of their data. Despite possessing a vast amount of data, advertisers often struggle to implement the proper processes to capitalize on all ...
Read the case →
Starting 2022, Semetis had to fill in 18 open positions, but the lack of talent entering the market made this a daunting task. Semetis recruitment strategy is employing young graduates only. When even headhunters could not find the right candidates, it became very clear we were not well-positioned to win that war. But why is that? Because, what makes it even more difficult is the perception problem that ...
Read the case →
Introduction “Eliot, we are worried that our advertising activities are not profitable… can we tell us how much our maximum cost per lead should be in order for us to be profitable?”. This question came from Jérôme Stefanski (CEO), Pauline Jobelot (CMO) and Stéphanie Fay (Growth Marketing Manager) from Little Guest. And this is how this case started. With lead generation clients, it’s hard to ...
Read the case →
Introduction There is no getting away from it: energy prices are soaring. The surge is clear but there are more underlying reasons that make performance marketing complicated 2021 has been a remarkable year for energy consumers. In Europe, prices exploded, which opened doors for smaller players to make a ...
Read the case →
The quickstep is a light-hearted member of the standard ballroom dances. Within the flooring industry, Quick-Step designs and manufactures a wide range of laminate and parquet flooring. Quick-Step is a proud member of the UNILIN Group: a company with roots in West-Flanders, built in 1960 by a few families joining forces. 
Read the case →
Prev Next

LinkedIn

Careers

Semetis is hiring.

Do you fit the profile?


Recruitment

 

They trust us

Prev Next

Get in touch

Semetis | Boulevard Saint-Lazare 4, 1210 Brussels - Belgium

welcome@semetis.com

Connect with us

Cookie Policy

This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our privacy policy.