Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

With the complexion of the digital landscape that we’re experiencing over the years, it’s a real challenge for retailers that have online and offline activity to position themselves in this constantly changing environment. Setting prices on products is also a challenge, especially when they’re changing regularly, and if they are not consistent from one region to another. In physical shops, it’s just about ...
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To understand App tracking and how it differs from website tracking, it is important to know how both work. We’ll quickly look at how web tracking works and then move on to App tracking. We’ll end with some solutions that are on the market that you can utilise to help your App tracking efforts as well as help improve your online marketing activities.  Website Tracking vs App Tracking The most ...
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The digital media platforms have grown enormously in recent times and have also become more intelligent. Real-time bidding is a must for many DSPs and many platforms also come up with smart algorithms that can maximise performance. However, the whole concept of algorithms is often a black box, which makes it more difficult to estimate how to optimise your campaigns. To get the best out ...
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Privacy measures like GDPR, the launch of iOS14, and the disappearance of cookies by 2023 are making marketers' lives increasingly difficult. Indeed, it will become more and more challenging to track and target consumers across different devices and channels. These changes mean that topics such as measurement and attribution that are already complicated now will become even more so in ...
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At the end of 2020, we launched the first video campaign on TikTok with VOO. This was a first test to adapt our approach to the new way of living during the pandemic: people were much more connected and tiktok boomed as one of the most downloaded app in Belgium. Also, it started to be much more used by older users with 22% of the users being between 25 and 34 years ...
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In 2019, Google announced that a new version of Google Analytics was on the roadmap: GA4 (previously called App + Web). By the end of 2020, this new product has been officially launched after a successful beta testing period.  The main difference between GA3 (universal analytics) and GA4 is the shift of ...
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“Growth Hacking” has been a buzzword and the object of many fantasies in recent years. Everyone in the digital marketing world wants to be a “Growth Hacker” and every company wants one. The term was first introduced by Sean Ellis in a blog post where he stated that a growth hacker is “a person whose true north is growth. Everything they ...
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In this 6th article of our Cookieless world series that was highlighted already shortly in the previous article ‘How to prepare your digital marketing efforts towards a cookieless world - Cookieless Series Part 2’ we are looking deeper into the future of conversion rate optimisation and A/B testing. As ...
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Are you wondering how much the keywords you bid on in SEA are cannibalising your organic results? You are not alone! Indeed, the question of whether or not to position yourself on the brand name is a recurring question!  So how can you improve the SEO/SEA synergy?  The answer to this question depends first ...
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We all know that websites continuously evolve. New pages get added, old pages are no longer used, links break and get fixed. It can be quite a hassle to keep your Google Ads campaigns, and the link between your website, healthy. The last thing anyone wants is to have advertisements live that may be pointing to non-existing pages or pay for clicks that result in 404 ...
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Case

Introduction There is no getting away from it: energy prices are soaring. The surge is clear but there are more underlying reasons that make performance marketing complicated 2021 has been a remarkable year for energy consumers. In Europe, prices exploded, which opened doors for smaller players to make a ...
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The quickstep is a light-hearted member of the standard ballroom dances. Within the flooring industry, Quick-Step designs and manufactures a wide range of laminate and parquet flooring. Quick-Step is a proud member of the UNILIN Group: a company with roots in West-Flanders, built in 1960 by a few families joining forces. 
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  The peak pandemic changed the Home Improvement industry overnight   The Belgian DIY market is still driven by in-store sales. The top reason consumers prefer to shop in physical stores is to see, experience and test products in person before buying them. Brico, the DIY/Home improvement market ...
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    Daring to join a conversation that was turning sour requires guts   More than five years after being acquired by French group Total, energy supplier Lampiris is changing its name to TotalEnergies in 2022. Being a game changer is rooted in Lampiris’ DNA. They were ...
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      TOO LITTLE DIVERSITY IN THE NEWS THAT PEOPLE ACCESS VIA ADVERTISING    Journalism is about getting it first and getting it right. The news flashes are obsolete in no time, challenging marketers to continuously adapt their messaging at ...
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Leveraging Teads’ buying platform with inRead Social format, Semetis has been able to easily extend social assets on premium media environment, achieving outstanding results to increase awareness on Atol’s innovative glasses that facilitates reading for some dyslexic people.  (Brussels, October 08th ...
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  Every working day at Semetis starts by monitoring all active campaigns looking for anomalies or opportunities that need to be addressed. We call this process the morning coffee. However, as the number of channels to be managed continues to increase, the number of platforms to be checked ...
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You probably immediately recognize the jingle “Carglass® Repairs, Carglass® Replaces”, as it is one of the most recognized and famous ones in Belgium. Being present on traditional radio stations to maintain a strong brand awareness has always been a key tactic in Carglass® media strategy. However, millennials, a key target audience, have turned ...
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Background & Problem Statement Dmlights is an international e-commerce player in Lighting & Electrical supplies. As they are active worldwide with over 85.000 products in multiple languages, it becomes a huge chore to efficiently manage their performance campaigns. They consulted Semetis in order to achieve their main goal: ‘driving more ...
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Summary Ardennes-Etape made it their mission to help people discover the marvelous Belgian Ardennes. They do this by connecting local homeowners and vacationers in order to create a magical holiday experience. 39% of the Belgian population books their holiday accommodation online. You envision the holiday shoppers sitting at home in their pajamas tapping ...
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