Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

Why some GA4 events might not show up in your server container’s preview ...
Server-side tagging in Google Tag Manager is still a rather new concept to most digital marketeers, and it’s normal that some common issues arise. Apart from it being a new concept, it is on the crossroads of marketing and IT, so a close collaboration with teams of different backgrounds is often needed. At Semetis, we’ve been experimenting with server-side tagging over the last years, and did some interesting ...
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The Power of Short-Form Videos to Reach and Engage Consumers
While video has been a dominant medium in the past few years, mobile short-form vertical video is now the breakout format. Short-form videos are increasingly popular among consumers. A recent study found that 73% of consumers prefer to watch a short-form video to learn about a product or service.Short video formats are described as the sweet spot of attention, the ideal medium for a brand to tell its story and ...
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How bot traffic impacts web analytics and how to avoid it
INTRODUCTION In the bustling realm of the digital landscape, the significance of web analytics cannot be overstated. The insights gleaned from these metrics fuel strategic decisions, steer user experience enhancements, and drive businesses towards success. However, navigating this data-driven journey does not come without its challenges. One of the most pervasive and often underestimated obstacles is the ...
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The future of Performance Max: empowering advertising with AI
Digital advertising has always been evolving and it continues to do so. Performance Max, the latest campaign type released by Google is one of these examples. If you haven't explored this campaign type yet, we strongly recommend testing it out for your own venture.This article explores the future and vision of Performance Max campaigns, highlighting the transformative power of AI in driving advertising ...
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Best Practices on winning time on Looker Studio
Introduction Looker Studio, formerly known as Data Studio, represents a Google product designed to empower businesses in creating dashboards for visualizing their data. This tool holds so many features that you can easily lose more time in creating your dashboard rather than its analysis. This article will give you the best practices to avoid losing time on the creation of your dashboard. In Looker ...
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Youtube Audio, an innovative format to increase brand awareness
Introduction In the ever-changing landscape of digital marketing, it's important to keep up with new trends and technologies in order to meet people's ever-evolving needs. For this reason, with the significant growth in the use of audio format, Youtube has decided to adapt to the way we consume and interact with brands by creating Youtube Audio. This new format is designed to help advertisers offer an optimal ...
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How to set up an effective performance max campaign
Setting up an effective performance max campaign requires careful consideration of various factors. In this article, we will explore key strategies and techniques to optimize your performance max campaign and maximize your results. From choosing the right bidding strategy to leveraging audience signals, we'll provide valuable insights to help you achieve your campaign goals. 1. Choose the Right Bidding ...
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Why does the CPC increase? (It’s not always competition)
In the ever-evolving realm of Google Ads, advertisers often face the perplexing challenge of increasing cost per click (CPC). While competition is often blamed, there can be other factors at play. This comprehensive guide aims to unravel the causes behind CPC increases and provide actionable insights to help advertisers navigate this dynamic landscape with confidence. The Competition Factor While an ...
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Semetis, the first agency launching Display campaigns on Twitch in the ...
Semetis was the first agency in the Benelux to launch a Display campaign on Twitch together with Circus Belgium. This new placement recently launched allows brands to reach their target audience with different formats than video ads and at a cheaper cost. What is Twitch ? A dynamic platform that combines the best features of linear TV, streaming platforms, and social media, offering a diverse ...
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How to set up Google Ads Dynamic Remarketing with GTM?
Dynamic remarketing allows advertisers to show tailored ads to users who have previously interacted with their website or mobile app. It’s essential in a performance marketing strategy because it helps advertisers re-engage with potential customers who might have left the website without making a purchase by reminding them of the products they showed interest in. This feature is actually available in ...
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Case

KitchenAid makes every data point count, with data modeling that drives ...
Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small kitchen appliances in Europe is shifting, growing from 39% in 2021 to 42% in 2022. Turning to e-commerce is clearly an ...
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Atol: A Local Media Strategy that boosts stores ROI
The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching for keywords such as ‘near me’ or ‘in the neighborhood’. Being locally present becomes inevitable as it allows ...
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Club Brugge: Challenging traditional advertising in football merchandising ...
Traditionally, football clubs have focused their marketing efforts on sponsorships and ticket sales. However, recent years have seen a shift towards merchandising sales, albeit mostly targeted towards existing fan bases through pull channels such as search, shopping, and remarketing. By utilising a national TV spot, Club Brugge broke new ground and demonstrated the potential of push channels to reach untapped ...
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Driving demand for Vanden Borre Life: A successful blue ocean digital ...
Vanden Borre is a leading consumer electronics and home appliances retailer that made sustainability a top priority in 2022 by introducing its new Contrat de Confiance. At the heart of this initiative lies Vanden Borre Life. Vanden Borre Life is designed to extend the lifespan of TV and other major electronic appliances and provide an unparalleled repair guarantee of up to 15 years, even if they weren't purchased ...
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Decathlon: Maximizing business profitability with automated SEO-SEA ...
THE FLIPSIDE OF SERP DOMINATION IS WASTEFUL MARKETING SPENDINGS For years, Bol.com has been the biggest ecommerce company in Belgium. But the runner up in the sports and outdoor segment is Decathlon, followed by Nike. Decathlon’s e-commerce accounts for 21% of the chain’s total sales in Belgium. It is not surprising that SERP domination is the main driver for online sales. Consequently, 70% of the total ...
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Ardennes-étape: An automated decision tree as performance accelerator
Performance marketing is all about seizing the opportunities when they present themselves Research indicates that a surprising 44% of advertisers are not utilizing their existing data to enhance business outcomes, while a staggering 80% are not tapping into the full potential of their data. Despite possessing a vast amount of data, advertisers often struggle to implement the proper processes to capitalize on all ...
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Semetis tackles perception problem and fills 18 open positions through ...
Starting 2022, Semetis had to fill in 18 open positions, but the lack of talent entering the market made this a daunting task. Semetis recruitment strategy is employing young graduates only. When even headhunters could not find the right candidates, it became very clear we were not well-positioned to win that war. But why is that? Because, what makes it even more difficult is the perception problem that ...
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Lead Generation: How to get closer to the business? (1/2)
Introduction “Eliot, we are worried that our advertising activities are not profitable… can we tell us how much our maximum cost per lead should be in order for us to be profitable?”. This question came from Jérôme Stefanski (CEO), Pauline Jobelot (CMO) and Stéphanie Fay (Growth Marketing Manager) from Little Guest. And this is how this case started. With lead generation clients, it’s hard to ...
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Bolt: The Sustainable First-party Measurement Solution
Introduction There is no getting away from it: energy prices are soaring. The surge is clear but there are more underlying reasons that make performance marketing complicated 2021 has been a remarkable year for energy consumers. In Europe, prices exploded, which opened doors for smaller players to make a ...
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Unilin: Store Visits as a compass in a sustainable growth strategy
The quickstep is a light-hearted member of the standard ballroom dances. Within the flooring industry, Quick-Step designs and manufactures a wide range of laminate and parquet flooring. Quick-Step is a proud member of the UNILIN Group: a company with roots in West-Flanders, built in 1960 by a few families joining forces. 
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