Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

2020 has been a special one so far. Some businesses have been impacted negatively, others have grown thanks to Covid’s impact. Despite the economic uncertainties, most e-commerces have grown strongly. Latest numbers of BeCommerce show a 33% increase for Belgian e-commerce market. It’s therefore more important than ever ...
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GDPR, ePrivacy, cookies,... these are buzzwords which have been around for some time now in the digital landscape. Probably you have had several thoughts racing through your mind about GDPR and privacy laws. How will this impact my digital marketing strategy? How can I get my website compliant to GDPR policies? The truth is that still a lot of websites, marketers and advertisers have ...
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Introduction Mid August 2020, Into our first article “What is Server-side GTM and why should you care? A very short introduction.” we explained why you should care about the new beta launch.  Server-side tracking is actually not new. Tealium & Segment were already offering the option. In the past Google was addressing server to server ...
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The popularity and importance of video has been increasing a lot over the past years, which made it an essential part of the modern-day digital society. As video is a powerful storyteller  that easily unlocks users engagement, a vast majority of businesses now incorporate videos in their marketing strategies. 
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So let me start by giving a short explanation of what Channable is. In short, it is a product feed management tool but it is so much more than that. You can import your product feed, clean it, add more information to it, filter it through the use of rules and finally export it to a multitude of channels. It can also be used to generate text ads based on your product feed. More ...
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Channable is a feed management tool in which you can create, optimize and export your feed across a multitude of comparison websites, affiliate platforms and marketplaces. But let’s dive deeper into their offering and see what it is all about. To start using Channable you’ll have to first create an import. This can be done by linking Channable to either a XML, CSV, TXT, JSON or ...
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If you haven’t heard about GA4 before or you didn’t start the initial setup, I recommend you to start reading the excellent article ‘The new Google Analytics (GA4) - How to get started from an existing GA account’ written by my colleague Charlie. Note that this article won’t be an exhaustive deep dive into every known element of a complete Enhanced Ecommerce setup, but rather ...
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Throughout my years at Semetis, I have come across a lot of different tracking requests. Some were good, others excellent, but some did not really make sense. In this article, I am going to try and highlight what makes up a good metric and why you should or should not measure something. With the rise of event ...
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If you’re using Google Analytics on a regular basis, you must have seen a notification popping up in your account, asking you to try out the new Google Analytics property: GA4. Indeed, Google has finally launched their new version of Analytics based on the foundations of the App+Web property that we touched upon earlier this year. This new Analytics ...
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Last week, Microsoft announced the launch of their web analytics tool. The tool claims to focus on behavioral analysis in an attempt to improve the overall user experience. Moreover, security has been built-in from the start as GDPR compliance is one of the product’s cornerstones What is Clarity? Clarity is an open-source tool ...
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Case

Omnichannel importance is nothing new. Most of today’s customers are not buying either online or offline but both. In Europe, the vast majority of the sales are however still happening in brick and mortar shops. But one should not forget that the influence of digital on these offline sales is extremely significant, and it even continues to grow every year. ...
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Client Overview and Challenge The Skateroom, a B Corp Belgian-based company, became known worldwide for placing famous works of art on responsibly made skateboard decks that can be displayed as art in our homes. The Skateroom believes that for-profit companies share a moral obligation to use their power for the greater good. With a growing environmental, ...
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At Semetis, we have done plenty of SEO Audits over the years. These audits have been state-of-the-art, extensive and important. However, SEO becomes exciting and truly impactful when the audit and the strategy are brought to life. Generally, an audit and a strategy result in concrete recommendations. These recommendations need to be implemented. This implementation has always been more ...
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The radio landscape is changing. The offline radio user base has declined by 15% over the last 3 years in Europe, marketing investment is following accordingly, and this downward trend is expected to continue. On the other side, digital audio services like Spotify keep growing and are expected to be pushed ...
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 Introduction L’utilisation de Google Advertising Automation à son plein potentiel a permis d’atteindre des résultats rentables pour l’e-commerce de Planet Parfum. L’automatisation nous a donné l’opportunité de nous concentrer en parallèle sur notre partenariat avec Planet Parfum pour garder notre attention sur l’impact business.  Le challenge L’objectif était ...
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Introduction Our Planet Parfum Case shows that using Google Advertising Automation to the fullest enables us to reach cost-effective results for e-commerce. Automation leaves room to build in parallel a strong partnership with Planet Parfum to keep our focus on the business impact.  The challenge The goal was to increase performances of Planet Parfum e-commerce ...
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Carglass® is a great example of how automation through MarTech tools can change and transform, their processes with business acceleration as a result. The majority of Belgians confronted with a broken car window have the reflex to go to the Carglass® website and start registering their damage and schedule an appointment through the online booking funnel. But when potential ...
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It’s a fact, omnichannel businesses are more and more focusing on their local strategies. Apart from growing their online websites and e-commerce platforms, it is indeed crucial for many to also boost their physical stores. Physical stores are still a heavy revenue driver that shouldn’t be overlooked. What’s great is that digital can play a role in boosting in-store traffic and ...
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SHORT SUMMARY Our Quick-Step case shows the enormous potential of data-driven ads, not only for remarketing purposes, but also to use prospection audiences. Together with all partners involved (Unilin, AdSomeNoise) we conquered many hurdles to pull this hyper personalized campaign off. We managed to bring a simplified but smart Quick-Step catalogue to the customer via a personalized ...
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  Risk keeps people awake at night, keeping them from pursuing their dreams. We all want to leave our dent in the universe but our instinct to avoid risk makes us give up on the projects that matter most. At AXA, we’re not in the business of insuring risk, we’re in the business of empowering dreams. Our target, aged 25-44, ...
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