Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

Digital marketing has a lot to offer to various domains from which recruitment is no exception. “Recruitment is marketing. If you’re a recruiter nowadays and don’t see yourself as a marketer, you’re in the wrong profession.” as said by Matthew Jeffrey, Head of Global Sourcing & Employer Branding at SAP, could not be more accurate in our digital era. Manpower's recent survey revealed that 73% of ...
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In the ever-evolving landscape of online advertising, user privacy has become a predominant concern. With the advent of regulations like GDPR and DMA, advertisers are tasked with finding solutions to ensure compliance while still effectively reaching their target audience. Google Consent Mode emerges as a significant development in this realm, offering advertisers a way to navigate the complexities of user ...
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LinkChecker script Changes can happen, also on websites. However it’s very unfortunate when there are changes made which result in your final URL not working anymore. This is not only annoying for the users and their user experience, but this can also hurt your SEO/SEA efforts as this looks unprofessional. Luckily there is a Google Ads script which can help you with this. The LinkChecker script checks your ...
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Performance Marketing is dead. Why would someone from an agency with a very performance-oriented background be so provocative? It is because we are seeing things. It is in our DNA to want to get better. Let's begin by openly discussing the existing cracks in the system. A ...
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Last October, were you also surprised by the sudden replacement of your Discovery campaigns with Google's brand-new "Demand Gen" campaign? A new wave of innovation is sweeping through the Google Ads ecosystem, emphasizing Google's strategy to propel comprehensive and automated products perfectly tailored to the current market challenges. But what does Demand Gen bring to your digital strategy? The campaign ...
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Background Brico, the Belgian leader in the DIY market, offers a very wide range of products through its 4 chains. Each season, Brico adapts part of its offer to provide its customers with the most suitable products. Through its 155 stores in Belgium and Luxembourg and its e-commerce site, Brico ensures that it always has the right products for each of the 4 seasons. Challenge As a home improvement ...
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Introduction In today's competitive app market, it is important to have insight into the effectiveness of your app marketing campaigns. AppsFlyer can help you with this. It is a mobile marketing analytics and attribution platform that helps app marketers understand and optimize their marketing campaigns. It provides data on app installs, in-app purchases, and other user interactions, and helps marketers ...
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Unlocking the Power of Google Tag: A Deep Dive into the Game-Changer of 2022 As digital marketers, staying on top of the latest tools and technologies is essential to thrive in the ever-evolving online landscape. In late 2022, Google introduced the Google Tag, a tool that promises to simplify and enhance your website's data tracking and management. You can read the release blog post here. In this article, we'll ...
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Introduction Google's digital marketing landscape is ever-evolving, and staying ahead of the curve is essential for marketers. In this article, we'll explore the latest update that has replaced Google Analytics 4 configuration tags in Google Tag Manager containers: the new Google Tag. This transformative change brings exciting features and possibilities for marketers seeking to streamline their tracking and ...
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Following the recent announcement of the DMA/DSA legislations and the extended responsibilities of the Gatekeepers towards user consent, Google has already shared that they will enlarge the scope of their consent mode tool and make its implementation mandatory for all advertisers willing to use Google audiences and measurement solutions. What is consent mode? As a reminder, Google launched its consent ...
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Case

The battle against negative brand image in elderly care   Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to losing independence, isolation, or mistreatment. Public negativity towards an industry can put it in the spotlight with scandals and bad press. This ...
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Transforming Social Media into DreamLand's Playground Dreamland, the well-known Belgian toy store, has long been recognized for making dreams come true for both parents and children. Nevertheless, even in a dreamworld reality can strike. The ongoing energy crisis caused price spikes, coupled with a notable drop in toy demand (-4% YoY in 2022, Statista). Consequently, the toy market has become exceptionally ...
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In this article we explain how Infrabel was able to win the talent race in Belgium with their Strongest Team campaign. This business case was even awarded with a Silver IAB Mixx Award in the category ‘Best Media Engagement’. Winning the talent race: crafting a strong strategy to reach Infrabel’s ambitious goals Belgium’s 2nd largest employer, Infrabel, faced talent shortage in 2022, seeking 930 ...
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9 minutes. 9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with simply ensuring the visibility of their ads, they are now forced to reflect more than ever on how to capture ...
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Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small kitchen appliances in Europe is shifting, growing from 39% in 2021 to 42% in 2022. Turning to e-commerce is clearly an ...
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The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching for keywords such as ‘near me’ or ‘in the neighborhood’. Being locally present becomes inevitable as it allows ...
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Traditionally, football clubs have focused their marketing efforts on sponsorships and ticket sales. However, recent years have seen a shift towards merchandising sales, albeit mostly targeted towards existing fan bases through pull channels such as search, shopping, and remarketing. By utilising a national TV spot, Club Brugge broke new ground and demonstrated the potential of push channels to reach untapped ...
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Vanden Borre is a leading consumer electronics and home appliances retailer that made sustainability a top priority in 2022 by introducing its new Contrat de Confiance. At the heart of this initiative lies Vanden Borre Life. Vanden Borre Life is designed to extend the lifespan of TV and other major electronic appliances and provide an unparalleled repair guarantee of up to 15 years, even if they weren't purchased ...
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THE FLIPSIDE OF SERP DOMINATION IS WASTEFUL MARKETING SPENDINGS For years, Bol.com has been the biggest ecommerce company in Belgium. But the runner up in the sports and outdoor segment is Decathlon, followed by Nike. Decathlon’s e-commerce accounts for 21% of the chain’s total sales in Belgium. It is not surprising that SERP domination is the main driver for online sales. Consequently, 70% of the total ...
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Performance marketing is all about seizing the opportunities when they present themselves Research indicates that a surprising 44% of advertisers are not utilizing their existing data to enhance business outcomes, while a staggering 80% are not tapping into the full potential of their data. Despite possessing a vast amount of data, advertisers often struggle to implement the proper processes to capitalize on all ...
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