Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

Now that you have followed the 15 ways to optimize your Facebook campaigns, here are the enhancements you can add to your ads and increase your performances with those Meta updates. There are three main categories of enhancement that can be done: Dynamic creatives - dynamic ad combinations. Advantage+ creatives - creative enhancements. Multi-advertiser ads - display by shopping ...
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Introduction Over the last years most digital marketers were likely overwhelmed by the concept of Server-side (SS) Tagging. Facebook has been spamming our inboxes, shouting the urgency of implementing their Facebook CAPI solution, and also Google has been paving the way by creating a Server-side solution for GTM that easily integrates within their own Google Cloud Platform. Working SS has plenty of ...
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As a data-driven agency, data is a decision-driver for us. But what if our data is wrong? When using analytics tools such as Google Analytics, we know that our data will never be 100% perfect as there might be discrepancies coming from many different factors: ad blockers, consent to be respected, cross-device tracking, ad fraud, bot traffic, internal traffic, etc. Still, there are some things that can be ...
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We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions and how to implement it. In this article we will explain how to verify your implementation in Google Ads and using the Tag Assistant. We’ll explain how to locate the “em Parameter”, which is an element used in the Google support pages, and how to understand it. ​​Verify implementation in ...
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We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions. In this article, we’ll explain how to implement it manually, using Google Tag Manager and a dataLayer variable. Before you begin Make sure you have Google Ads conversion tracking set up using Google Tag Manager. Know the conversion page URL where the conversion tag fires (e.g. the ...
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In today’s world, automation is at the centre of every digital advance. In the digital marketing world, algorithms and marketing automation tools are becoming more and more powerful and essential for online advertising. With this in mind, comes the need for data: the more data you can feed the algorithm, the better performances you will get. And this is where Google puts its foot in the door with Performance ...
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Working in the leading digital marketing agency Semetis was born in Brussels in March 2009, created by two Googlers Gabriel Goldberg and Nicolas Debray. Their vision was to build the best in-class data-driven marketing agency, by understanding the evolution of technology and putting data at the centre of everything to better serve the advertiser. Today Semetis is the Belgian leading digital media ...
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When Facebook rebranded its company to “Meta” in 2021, it announced at the same time that the metaverse would be one of its core focuses in the years to come. Since then, the metaverse has been the internet's favourite buzzword. And more and more brands want to be associated with it, as they see a big opportunity. But what is the metaverse ? And what could it mean for Advertisers? What is the ...
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In the next five years, customer analytics is estimated as the most crucial factor of driving customer experience improvement. High-quality data is one of the essential drivers of digital marketer’s efforts: create customer personas, deliver better-targeted campaigns, personalised offerings and to be more flexible. But what happens when your data is polluted? Poor customer data quality affects marketing efforts ...
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This is the second article on Consent Mode and provides you with a walkthrough on how to actually implement it. Make sure to jump to the first article as well to get a full grasp on what Consent Mode is, how it works and its key features. Below we describe the following 4 main steps to implement Consent Mode via GTM: Create Default Tag Create ad_storage and analytics_storage variables Create ...
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Case

Introduction There is no getting away from it: energy prices are soaring. The surge is clear but there are more underlying reasons that make performance marketing complicated 2021 has been a remarkable year for energy consumers. In Europe, prices exploded, which opened doors for smaller players to make a ...
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The quickstep is a light-hearted member of the standard ballroom dances. Within the flooring industry, Quick-Step designs and manufactures a wide range of laminate and parquet flooring. Quick-Step is a proud member of the UNILIN Group: a company with roots in West-Flanders, built in 1960 by a few families joining forces. 
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  The peak pandemic changed the Home Improvement industry overnight   The Belgian DIY market is still driven by in-store sales. The top reason consumers prefer to shop in physical stores is to see, experience and test products in person before buying them. Brico, the DIY/Home improvement market ...
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    Daring to join a conversation that was turning sour requires guts   More than five years after being acquired by French group Total, energy supplier Lampiris is changing its name to TotalEnergies in 2022. Being a game changer is rooted in Lampiris’ DNA. They were ...
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      TOO LITTLE DIVERSITY IN THE NEWS THAT PEOPLE ACCESS VIA ADVERTISING    Journalism is about getting it first and getting it right. The news flashes are obsolete in no time, challenging marketers to continuously adapt their messaging at ...
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Leveraging Teads’ buying platform with inRead Social format, Semetis has been able to easily extend social assets on premium media environment, achieving outstanding results to increase awareness on Atol’s innovative glasses that facilitates reading for some dyslexic people.  (Brussels, October 08th ...
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  Every working day at Semetis starts by monitoring all active campaigns looking for anomalies or opportunities that need to be addressed. We call this process the morning coffee. However, as the number of channels to be managed continues to increase, the number of platforms to be checked ...
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You probably immediately recognize the jingle “Carglass® Repairs, Carglass® Replaces”, as it is one of the most recognized and famous ones in Belgium. Being present on traditional radio stations to maintain a strong brand awareness has always been a key tactic in Carglass® media strategy. However, millennials, a key target audience, have turned ...
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Background & Problem Statement Dmlights is an international e-commerce player in Lighting & Electrical supplies. As they are active worldwide with over 85.000 products in multiple languages, it becomes a huge chore to efficiently manage their performance campaigns. They consulted Semetis in order to achieve their main goal: ‘driving more ...
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Summary Ardennes-Etape made it their mission to help people discover the marvelous Belgian Ardennes. They do this by connecting local homeowners and vacationers in order to create a magical holiday experience. 39% of the Belgian population books their holiday accommodation online. You envision the holiday shoppers sitting at home in their pajamas tapping ...
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