Presentations and Cases

VOO: Adapting to the new reality through Conversational Marketing

11th March, 2021 Margaux Marien

Summary The end-of-year period is extremely competitive in the telecom industry. Instead of offering a unique package for everyone, VOO decided to stand out by engaging in real-time conversations with their core audience. To open the dialogue with our core audience we opted for...

Dmlights: The fully automated profit engine

11th March, 2021 Frédéric Palella

Background & Problem Statement Dmlights is an international e-commerce player in Lighting & Electrical supplies. As they are active worldwide with over 85.000 products in multiple languages, it becomes a huge chore to efficiently manage their performance campaigns. They consulted...

Ardennes-Etape: Reducing waste in advertising spending by leveraging predictive user scoring

11th March, 2021 Jeroen Cools

Summary Ardennes-Etape made it their mission to help people discover the marvelous Belgian Ardennes. They do this by connecting local homeowners and vacationers in order to create a magical holiday experience. 39% of the Belgian population books their holiday accommodation online. You...

Ardennes-Etape : Building a cloud for marketing infrastructure that made customer data work for Ardennes Etape

5th March, 2021 Glenn Vanderlinden

Summary The biggest challenge for marketers today is turning the sheer volume of data they have access to into actual actionable insights. Not only is (1) the volume of data problematic for a human brain to handle, (2) the technical skill sets are evolving. Marketers can only make data...

Facebook: Bring quality traffic with the use of micro conversion

20th January, 2021 Jennifer Nollet

Intro Are you, just like us using Facebook to bring traffic to your website? The low cost and high volumes certainly make it very attractive. Unfortunately, we see in Google Analytics that the quality of that traffic is not always good. Bounce rates tend to be high and people spend almost no time...

Local Strategy: How to efficiently report results for 700+ stores

17th September, 2020 Eliot Dewilde

Omnichannel importance is nothing new. Most of today’s customers are not buying either online or offline but both. In Europe, the vast majority of the sales are however still happening in brick and mortar shops. But one should not forget that the influence of digital on these offline sales is...