Presentations and Cases

DreamLand: Reaching Parents Through Playful Marketing Strategies

28th November, 2023 Jonas Geiregat

Transforming Social Media into DreamLand's Playground Dreamland, the well-known Belgian toy store, has long been recognized for making dreams come true for both parents and children. Nevertheless, even in a dreamworld reality can strike. The ongoing energy crisis caused price spikes, coupled with...

Infrabel - Winning the Talent Race in Belgium with The Strongest Team

28th November, 2023 Justine Cremer

In this article we explain how Infrabel was able to win the talent race in Belgium with their Strongest Team campaign. This business case was even awarded with a Silver IAB Mixx Award in the category ‘Best Media Engagement’. Winning the talent race: crafting a strong strategy to reach Infrabel’s...

Unlocking advertising’s potential: harnessing Attention Time for optimal campaign impact

20th October, 2023 Laura Rooseleer

9 minutes. 9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with...

KitchenAid makes every data point count, with data modeling that drives sales

28th April, 2023 Floriane Defacqz

Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small...

Semetis tackles perception problem and fills 18 open positions through Semetis Game stunt

21st April, 2023 Dhan Claes

Starting 2022, Semetis had to fill in 18 open positions, but the lack of talent entering the market made this a daunting task. Semetis recruitment strategy is employing young graduates only. When even headhunters could not find the right candidates, it became very clear we were not well-positioned...

Driving demand for Vanden Borre Life: A successful blue ocean digital media strategy

19th April, 2023 Eliott Pousset

Vanden Borre is a leading consumer electronics and home appliances retailer that made sustainability a top priority in 2022 by introducing its new Contrat de Confiance. At the heart of this initiative lies Vanden Borre Life. Vanden Borre Life is designed to extend the lifespan of TV and other...