Presentations and Cases

Driving Campaign Success with AI-Powered Audiences: The Atol Case Study

13th December, 2024 Xander Schepens

Introduction As the marketing landscape evolves and third-party cookies are steadily phased out, brands are facing the challenge of rethinking how to effectively target and engage relevant audiences. The ability to drive measurable results is increasingly tied to innovative solutions that...

Collect&Go: Automated SEM: Eliminating Cannibalization and Driving 3x ROI

18th October, 2024 Lotte Vranckx

The rush for gold In a low-margin industry, online food delivery is crucial for retailer profitability. With Belgium’s market penetration 20% behind the Netherlands and the UK, the growth potential leads to fierce competition. Therefore, Collect&Go, the online grocery shopping service by...

Exploring Lindemans’ Innovative Media Strategy for Launching New Beers in a Competitive Market

11th June, 2024 Eliott Pousset

The Uphill Battle of Lindemans: Navigating a Declining Market Dominated by Giants In the world of beer, Lindemans, a family-owned brewery from Vlezenbeek, Belgium, deeply rooted in the tradition of making lambic and fruity beers since the 1800s, faces a not-so-hoppy situation....

Xtra: Leading the Shift from Downloads to Usage

4th June, 2024 Pieter Maesmans

Introduction Our smartphones. We cannot live without them. They bring us a tremendous amount of information and convenience. On average, we use our smartphones 3 hours a day, and advertisers are well aware of this. In the last few years, every big brand has started developing...

Korian’s Multi-data Approach for Better Elderly Care Image

24th May, 2024 Diane Tremouroux

The battle against negative brand image in elderly care Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to losing independence, isolation, or...

DreamLand: Reaching Parents Through Playful Marketing Strategies

28th November, 2023 Jonas Geiregat

Transforming Social Media into DreamLand's Playground Dreamland, the well-known Belgian toy store, has long been recognized for making dreams come true for both parents and children. Nevertheless, even in a dreamworld reality can strike. The ongoing energy crisis caused price spikes, coupled with...