Presentations and Cases

Lead Generation: How to get closer to the business? (1/2)

28th December, 2022 Eliot Dewilde

Introduction “Eliot, we are worried that our advertising activities are not profitable… can we tell us how much our maximum cost per lead should be in order for us to be profitable?”. This question came from Jérôme Stefanski (CEO), Pauline Jobelot (CMO) and Stéphanie Fay (Growth Marketing...

Brico: Delivering proven omni-channel customer experiences and results

22nd April, 2022 Sebastiaan Reeskamp

Omnichannel

The peak pandemic changed the Home Improvement industry overnight The Belgian DIY market is still driven by in-store sales. The top reason consumers prefer to shop in physical stores is to see, experience and test products in person before buying them. Brico, the DIY/Home...

Bolt: The Sustainable First-party Measurement Solution

21st April, 2022 Alexandre Vanhemelryck

Introduction There is no getting away from it: energy prices are soaring. The surge is clear but there are more underlying reasons that make performance marketing complicated 2021 has been a remarkable year for energy consumers. In Europe, prices exploded, which opened doors for smaller...

Unilin: Store Visits as a compass in a sustainable growth strategy

21st April, 2022 Janne Beke

Omnichannel

The quickstep is a light-hearted member of the standard ballroom dances. Within the flooring industry, Quick-Step designs and manufactures a wide range of laminate and parquet flooring. Quick-Step is a proud member of the UNILIN Group: a company with roots in West-Flanders, built in 1960 by a...

Creating an intimate thank you experience

20th April, 2022 Justine Cremer

Daring to join a conversation that was turning sour requires guts More than five years after being acquired by French group Total, energy supplier Lampiris is changing its name to TotalEnergies in 2022. Being a game changer is rooted in Lampiris’ DNA. They were the first...

IPM: Serving accurate news using data scripts

20th April, 2022 Margaux Marien

TOO LITTLE DIVERSITY IN THE NEWS THAT PEOPLE ACCESS VIA ADVERTISING Journalism is about getting it first and getting it right. The news flashes are obsolete in no time, challenging marketers to continuously adapt their messaging at the speed of...