Presentations and Cases

KitchenAid makes every data point count, with data modeling that drives sales

28th April, 2023 Floriane Defacqz

Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small...

Semetis tackles perception problem and fills 18 open positions through Semetis Game stunt

21st April, 2023 Dhan Claes

Starting 2022, Semetis had to fill in 18 open positions, but the lack of talent entering the market made this a daunting task. Semetis recruitment strategy is employing young graduates only. When even headhunters could not find the right candidates, it became very clear we were not well-positioned...

Driving demand for Vanden Borre Life: A successful blue ocean digital media strategy

19th April, 2023 Eliott Pousset

Vanden Borre is a leading consumer electronics and home appliances retailer that made sustainability a top priority in 2022 by introducing its new Contrat de Confiance. At the heart of this initiative lies Vanden Borre Life. Vanden Borre Life is designed to extend the lifespan of TV and other...

Ardennes-étape: An automated decision tree as performance accelerator

18th April, 2023 Lotte Vranckx

Performance marketing is all about seizing the opportunities when they present themselves Research indicates that a surprising 44% of advertisers are not utilizing their existing data to enhance business outcomes, while a staggering 80% are not tapping into the full potential of their data....

Club Brugge: Challenging traditional advertising in football merchandising with the use of Digital TV

17th April, 2023 Robbe Desmyttere

Digital TV

Traditionally, football clubs have focused their marketing efforts on sponsorships and ticket sales. However, recent years have seen a shift towards merchandising sales, albeit mostly targeted towards existing fan bases through pull channels such as search, shopping, and remarketing. By utilising...

Atol: A Local Media Strategy that boosts stores ROI

14th April, 2023 Alexandre Vanhemelryck

The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching...