Presentations and Cases

Exploring Lindemans’ Innovative Media Strategy for Launching New Beers in a Competitive Market

11th June, 2024 Eliott Pousset

The Uphill Battle of Lindemans: Navigating a Declining Market Dominated by Giants In the world of beer, Lindemans, a family-owned brewery from Vlezenbeek, Belgium, deeply rooted in the tradition of making lambic and fruity beers since the 1800s, faces a not-so-hoppy situation....

Xtra: Leading the Shift from Downloads to Usage

4th June, 2024 Pieter Maesmans

Introduction Our smartphones. We cannot live without them. They bring us a tremendous amount of information and convenience. On average, we use our smartphones 3 hours a day, and advertisers are well aware of this. In the last few years, every big brand has started developing...

Korian’s Multi-data Approach for Better Elderly Care Image

24th May, 2024 Diane Tremouroux

The battle against negative brand image in elderly care Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to losing independence, isolation, or...

DreamLand: Reaching Parents Through Playful Marketing Strategies

28th November, 2023 Jonas Geiregat

Transforming Social Media into DreamLand's Playground Dreamland, the well-known Belgian toy store, has long been recognized for making dreams come true for both parents and children. Nevertheless, even in a dreamworld reality can strike. The ongoing energy crisis caused price spikes, coupled with...

Infrabel - Winning the Talent Race in Belgium with The Strongest Team

28th November, 2023 Justine Cremer

In this article we explain how Infrabel was able to win the talent race in Belgium with their Strongest Team campaign. This business case was even awarded with a Silver IAB Mixx Award in the category ‘Best Media Engagement’. Winning the talent race: crafting a strong strategy to reach Infrabel’s...

Unlocking advertising’s potential: harnessing Attention Time for optimal campaign impact

20th October, 2023 Laura Rooseleer

9 minutes. 9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with...