Presentations and Cases

Local Strategy: How to efficiently report results for 700+ stores

17th September, 2020 Eliot Dewilde

Omnichannel importance is nothing new. Most of today’s customers are not buying either online or offline but both. In Europe, the vast majority of the sales are however still happening in brick and mortar shops. But one should not forget that the influence of digital on these offline sales is...

The Skateroom: Creating direct business impact through conversion rate optimization (CRO) via Google Optimize

17th September, 2020 Jeroen Cools

Client Overview and Challenge The Skateroom, a B Corp Belgian-based company, became known worldwide for placing famous works of art on responsibly made skateboard decks that can be displayed as art in our homes. The Skateroom believes that for-profit companies share a moral obligation to use...

A Successful SEO Case Study

19th June, 2020 Olivier Mannekens

At Semetis, we have done plenty of SEO Audits over the years. These audits have been state-of-the-art, extensive and important. However, SEO becomes exciting and truly impactful when the audit and the strategy are brought to life. Generally, an audit and a strategy result in concrete...

Dynamic Audio Campaigns, why you should care about this innovation in 2020

2nd April, 2020 Frédéric Palella

The radio landscape is changing. The offline radio user base has declined by 15% over the last 3 years in Europe, marketing investment is following accordingly, and this downward trend is expected to continue. On the other side, digital audio services like Spotify keep growing and are expected...

Planet Parfum Case: Leverage Search Automation to drive Performances in untapped regions

19th November, 2019 Margaux Marien

Introduction Our Planet Parfum Case shows that using Google Advertising Automation to the fullest enables us to reach cost-effective results for e-commerce. Automation leaves room to build in parallel a strong partnership with Planet Parfum to keep our focus on the business impact. The...

Carglass® continues to pioneer: launch the very first data-driven video campaign in Belgium

2nd October, 2019 Dhan Claes

Carglass® is a great example of how automation through MarTech tools can change and transform, their processes with business acceleration as a result. The majority of Belgians confronted with a broken car window have the reflex to go to the Carglass® website and start registering their damage and...