Presentations and Cases

Wave: The one stop shop for monitoring and optimising your campaigns

27th September, 2021 Grégoire le Hardy

Every working day at Semetis starts by monitoring all active campaigns looking for anomalies or opportunities that need to be addressed. We call this process the morning coffee. However, as the number of channels to be managed continues to increase, the number of platforms to be checked...

Carglass® pioneers with the first Dynamic Audio Ads via DV360 in Belgium

24th September, 2021 Lotte Vranckx

Advertising

You probably immediately recognize the jingle “Carglass® Repairs, Carglass® Replaces”, as it is one of the most recognized and famous ones in Belgium. Being present on traditional radio stations to maintain a strong brand awareness has always been a key tactic in Carglass® media strategy....

VOO: Adapting to the new reality through Conversational Marketing

11th March, 2021 Margaux Marien

Summary The end-of-year period is extremely competitive in the telecom industry. Instead of offering a unique package for everyone, VOO decided to stand out by engaging in real-time conversations with their core audience. To open the dialogue with our core audience we opted for...

Dmlights: The fully automated profit engine

11th March, 2021 Frédéric Palella

Background & Problem Statement Dmlights is an international e-commerce player in Lighting & Electrical supplies. As they are active worldwide with over 85.000 products in multiple languages, it becomes a huge chore to efficiently manage their performance campaigns. They consulted...

Ardennes-Etape: Reducing waste in advertising spending by leveraging predictive user scoring

11th March, 2021 Jeroen Cools

Summary Ardennes-Etape made it their mission to help people discover the marvelous Belgian Ardennes. They do this by connecting local homeowners and vacationers in order to create a magical holiday experience. 39% of the Belgian population books their holiday accommodation online. You...

Ardennes-Etape : Building a cloud for marketing infrastructure that made customer data work for Ardennes Etape

5th March, 2021 Glenn Vanderlinden

Summary The biggest challenge for marketers today is turning the sheer volume of data they have access to into actual actionable insights. Not only is (1) the volume of data problematic for a human brain to handle, (2) the technical skill sets are evolving. Marketers can only make data...