A Semetissian's love story
Every working day of a Semetissian starts by monitoring all active campaigns looking for anomalies or opportunities that need to be addressed. We call this process the morning coffee. This routine comes with a tool: Wave.“Wave is our morning check monitoring dream. From one tool, we can have an overview of all managed advertising campaigns & analytics results. Semetissians are thus capable of easily filtering the anomalies or worrying situations to deep-dive in specific platforms to optimize. Wave is not only budget monitoring but performance as well. Once you have perfectly customized your Wave account, you could reply to the following questions: Is the budget on track? Is the campaign properly running? Are the performances good/as expected? In summary, Wave is a huge gain of time & quality!” - Margaux Marien, eBusiness Consulting Manager.
However, time flew since Wave was born and it was time to make him feel young again.
Turning a butter knife into a razor sharp knife 
Speed & accuracy
As the number of users, platforms and campaigns kept multiplying, Wave started showing its first signs of halting.
To tackle that, the R&D team of Semetis in data science and development decided to rebuild the backend from scratch with Python, for better data manipulation and machine learning.
By revamping its architecture, implementing data caching and improving its prediction's algorithms, Wave was not only faster but also more accurate than ever.
Design & user-friendliness
As Semetis changed its corporate identity last year, it was the perfect opportunity to refresh Wave's design.
With a look aligned with our new branding, our tool was also given a brand new front-end with a user-friendliness that fits the analysts wishes.
On top of that, we turned it into a progressive web app (PWA), making it even more accessible and reliable.
New features
A completely revamped dashboard offers a personalized overview of the situation by gathering the tasks and alerts.
Alerts? Yes. Because even if you have everything you need at the same point, you still have to reach that point to get the information you need, right? So why stop there when you could be alerted as soon as something goes wrong or an opportunity arises?
The analysts now receive alerts when there is an overspent, a significant metric drop/increase or any anomaly or opportunity that would require your immediate attention. And with the new PWA feature, they have the option to receive the alerts in real-time on their devices. Why wait Monday morning to fix that overspent?
Eloi Baudelle
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