Attention is a booming concept within the advertising industry. This article explains more about what exactly "attention" means.

There are two major ways to measure attention: camera-based attention and advanced viewability.

1. Camera-based

If there is one word that we’ve been talking about constantly since 2023, it has to be Artificial Intelligence, and how it is disrupting our world. Of course, AI is or will have an impact on a lot of industries, but what will be the impact exactly on marketing? How will it change the way we do advertising? New AI-powered tools keep on arriving

A few weeks ago during NEXT, Supermetrics announced the integration of BigQuery with Supermetrics. This is the first ever native BigQuery Data Transfer Service app for non-Google marketing platform. Indeed, you now have the opportunity to connect to a lot of products such as Facebook, Bing, Linkedin, etc.

10 tips for creating ads that grab the user's attention

Last year, numerous studies were conducted by various parties. Here, we would like to summarise some learnings and best practices to design a campaign that attracts and/or holds the attention.

Overall, there are 4 major factors that determine attention for a

When it comes to advertising online and especially on Meta, it can quickly become tedious. Between creating numerous ads, setting up tracking, checking for errors, etc. it can easily take many hours. It is therefore very important to find ways to automate certain processes in order to save time and efficiency, which is what we do on a daily

Why combine Shared Budget and Smart Bidding in Google Ads?

You want to leverage Google’s newest automation features to boost your Google Ads performances, and your efficiency.

More specifically, you want to automate

In 2023, I had the opportunity to be part of the team that won the Young Media & Channel Expert (YMCE) Strategy Award, organized by 360° Academy and supported by UMA (United Media Agencies). The YMCE Awards are designed to celebrate and encourage the creativity and innovation of young media strategists. They offer a platform

The digital media platforms have grown enormously in recent times and have also become more intelligent. Real-time bidding is a must for many DSPs and many platforms also come up with smart algorithms that can maximise performance. However, the whole concept of algorithms is often a black box, which makes it more

Amazon’s  Advertising

The biggest ad companies are strongly increasing their investments in advertisements on Amazon. Omnicom Group is even planning to double its Amazon investments in 2018.  Where agencies were asked for strategies on Google and Facebook a couple of years, there is an increase in similar requests for

COMPETITING SMARTER: HOW VANDEN BORRE TURNED PRICE DATA INTO A MEDIA STRATEGY

Vanden Borre has always been a strong local player in Belgium’s e-commerce. At one point, it ranked #7 among the Top 40 Belgian e-commerce websites, and was the highest-ranked electronics retailer, just