Attention is a booming concept within the advertising industry. This article explains more about what exactly "attention" means.

There are two major ways to measure attention: camera-based attention and advanced viewability.

1. Camera-based

If there is one word that we’ve been talking about constantly since 2023, it has to be Artificial Intelligence, and how it is disrupting our world. Of course, AI is or will have an impact on a lot of industries, but what will be the impact exactly on marketing? How will it change the way we do advertising? New AI-powered tools keep on arriving

A few weeks ago during NEXT, Supermetrics announced the integration of BigQuery with Supermetrics. This is the first ever native BigQuery Data Transfer Service app for non-Google marketing platform. Indeed, you now have the opportunity to connect to a lot of products such as Facebook, Bing, Linkedin, etc.

10 tips for creating ads that grab the user's attention

Last year, numerous studies were conducted by various parties. Here, we would like to summarise some learnings and best practices to design a campaign that attracts and/or holds the attention.

Overall, there are 4 major factors that determine attention for a

When it comes to advertising online and especially on Meta, it can quickly become tedious. Between creating numerous ads, setting up tracking, checking for errors, etc. it can easily take many hours. It is therefore very important to find ways to automate certain processes in order to save time and efficiency, which is what we do on a daily

Why combine Shared Budget and Smart Bidding in Google Ads?

You want to leverage Google’s newest automation features to boost your Google Ads performances, and your efficiency.

More specifically, you want to automate

In 2023, I had the opportunity to be part of the team that won the Young Media & Channel Expert (YMCE) Strategy Award, organized by 360° Academy and supported by UMA (United Media Agencies). The YMCE Awards are designed to celebrate and encourage the creativity and innovation of young media strategists. They offer a platform

The digital media platforms have grown enormously in recent times and have also become more intelligent. Real-time bidding is a must for many DSPs and many platforms also come up with smart algorithms that can maximise performance. However, the whole concept of algorithms is often a black box, which makes it more

Amazon’s  Advertising

The biggest ad companies are strongly increasing their investments in advertisements on Amazon. Omnicom Group is even planning to double its Amazon investments in 2018.  Where agencies were asked for strategies on Google and Facebook a couple of years, there is an increase in similar requests for

COMPETITING SMARTER: HOW VANDEN BORRE TURNED PRICE DATA INTO A MEDIA STRATEGY

Vanden Borre has always been a strong local player in Belgium’s e-commerce. At one point, it ranked #7 among the Top 40 Belgian e-commerce websites, and was the highest-ranked electronics retailer, just

Introduction

In designing a marketing strategy, one of the fundamental questions is:  Who is our target?

The answer to this question is crucial in defining the other elements of the marketing strategy (channels, messages,

During the summer period, many companies run their summer campaigns promoting products like barbecues, swimming pools,... They often develop sunny creatives to fit the summer period and resonate with people. However, the Belgian weather is very volatile and an advertisement with a swimming pool

For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average spend by 60% each year.

These numbers are

Facebook has been one of the classic advertising channels for several years now: many advertisers choose the Facebook network because of its large reach at low prices, the measurability of the KPIs and the ease of reaching the right target audience.

Of course, the popularity of this

Waze is a social user-based GPS application which offers voice-guided

The 2025 BAM Marketing Congress was: a notebook full of insights, a fresh dose of inspiration, and a strong reminder that the core of marketing is, and always will be, profoundly human.

From behavioural economics to media strategy, leadership lessons and brand building, the day offered perspectives that challenged how we think, not

BRUSSELS - 17/06/2021 - Semetis launches Atlas, a new R&D Center, expanding capabilities in data science and machine learning

New R&D

It’s a fact, omnichannel businesses are more and more focusing on their local strategies. Apart from growing their online websites and e-commerce platforms, it is indeed crucial for many to also boost their physical stores. Physical stores are still a heavy revenue driver that shouldn’t be overlooked. What’s great