Introduction

In designing a marketing strategy, one of the fundamental questions is:  Who is our target?

The answer to this question is crucial in defining the other elements of the marketing strategy (channels, messages,

In your Google ads SEA campaigns, you have all your keywords that you are bidding on. Depending on the match type you give them, your ad may appear when there is a match with the user’s search terms he is typing. In Google Ads you have 3 types of keywords: “exact match”, “phrase match” & “broad match”. In this article we will focus on the