Channable is a feed management tool in which you can create, optimize and export your feed across a multitude of comparison websites, affiliate platforms and marketplaces. But let’s dive deeper into their offering and see what it is all about.
To start using Channable you’ll have to first create an import. This

In your Google ads SEA campaigns, you have all your keywords that you are bidding on. Depending on the match type you give them, your ad may appear when there is a match with the user’s search terms he is typing. In Google Ads you have 3 types of keywords: “exact match”, “phrase match” & “broad match”. In this article we will focus on the

The launch of the Store Visits in Google Analytics

Big News! You might have heard it. Recently Google released a new beta feature: “Store Visits” for Google Analytics. What is it? Long story short, it allows to measure the link between website sessions and in-store visits.

How does it work from a technical point of view ?

Context

Marketeers have always been huge fans of acronyms. Some would say a way to complexify the simple tasks they are doing. It all started with media when terms such as CPC, CPM, CPA and

You might have heard of it, and you most surely noticed it while browsing on Youtube, ad pods are now a thing. Here is a short article that will tell you all you need to know about them in 3 questions going from the explanation of the concept to how it can impact your ad performance.