Introduction

As the marketing landscape evolves and third-party cookies are steadily phased out, brands are facing the challenge of rethinking how to effectively target and engage relevant audiences. The ability to drive measurable results is increasingly tied to innovative

You open ChatGPT and ask it to “find me the best running shoes under €100.” Within seconds, it will compare models, check stock, read reviews, and complete the purchase, all without sending you once to the website of Nike.com or Zalando.be
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