The battle against negative brand image in elderly care

Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to

You open ChatGPT and ask it to “find me the best running shoes under €100.” Within seconds, it will compare models, check stock, read reviews, and complete the purchase, all without sending you once to the website of Nike.com or Zalando.be
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