Brussels, Belgium - 28/06/24 - Semetis is delighted to announce its partnership with Fairtrade Belgium. Since January 2024, Semetis has been working to enhance Fairtrade Belgium's positive social impact through the management of their digital advertising campaigns. This strategic collaboration marks an important milestone in promoting fair business practices. These latter are essential for the sustainability of value chains, as they are the only ones that allow producers to have control over their production and their future.
Semetis, renowned for its innovative and impactful digital strategies, has committed to this partnership on a pro bono basis. This is the second instance of Semetis providing pro bono services, with Youthstart being the first, highlighting the company's dedication to making a positive social impact.
During the first semester of 2024, Semetis helped Fairtrade Belgium to successfully launch their first major campaign of the year, "Love Brand," leaving Fairtrade Belgium extremely satisfied with the collaboration. This success has paved the way for continued partnership, with plans to work together through the rest of the year.
“Our main goal is to continue building the recognition of our brand. Today, Fairtrade is the most well-known sustainability label in the world and the one that consumers trust the most. This result is the fruit of intense communication efforts. For many years, Fairtrade Belgium has been explaining the stakes of fair trade and demonstrating the positive impacts of the label on producer communities. Through our partnership with Semetis, we want to balance the different themes and messages we wish to convey to the citizens and enhance the complementarity of our digital campaigns with our press approach.” Augustin, Head of Communication at Fairtrade Belgium
“Working with Fairtrade is an enriching and inspiring experience for the whole team at Semetis. This collaboration is a real opportunity to create a positive impact in the fair trade sector.” Juliette, Senior Business Consultant at Semetis.
Semetis looks forward to continuing its support for Fairtrade Belgium and helping to expand its impact on society.
Eliot Dewilde
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