THE FLIPSIDE OF SERP DOMINATION IS WASTEFUL MARKETING SPENDINGS

For years, Bol.com has been the biggest ecommerce company in Belgium. But the runner up in the sports and outdoor segment is Decathlon, followed by Nike. Decathlon’s e-commerce accounts for 21% of the chain’s total sales in Belgium. It is not surprising that SERP

Introduction

Search Engine Optimisation (SEO) is the practice of improving a website to increase its visibility when people search for products or services related to a business. The aim is to appear as high as possible in organic search results and to ensure that the right content

There is no denying that Artificial Intelligence is a revolution in its own right. We already stranded far away from viewing AI only as a quirky tool used to create images on DALL.E, and it has become ingrained in our lives. Indeed, the process of mass adoption of AI into almost every aspect of our life, and on almost every device we have has

Introduction

We’ve been talking about AI’s potential in marketing for years now. Remember when everyone treated AI as some sort of distant innovation, a "someday" technology that we could safely ignore for the time being? Well, that time is gone. Today, AI isn’t a futuristic

Introduction

Artificial Intelligence (AI) has progressed its status as a futuristic concept to become a critical component of today’s digital landscape. From personalized recommendations to advanced analytics, AI impacts nearly every aspect of digital marketing. One area

[dropcap]Keeping track of your SEO efforts can feel overwhelming. There are so many moving parts like keyword strategies, technical fixes, content updates and it’s easy to lose focus. This is where an SEO dashboard comes in. It brings everything together in one place, helping you see what’s working, what isn’t, and where to focus