Introduction

When designing an awareness media plan, and by extension any media plan at all, it is quite easy to get lost in all the different options that are available on the market. Choices need to be made regarding which platforms to advertise on, the type of the ad to go for, the format of the ad, and much more. The scope of

70% of the Belgian population

70% of Belgians have a magnesium deficit, with the majority of them being unaware of this. The demand for magnesium supplements is mainly of the more health-conscious target audience and keeps decreasing every year in Belgium.

How can we