Over the past few years, the digital landscape has changed quickly. Third-party cookies are disappearing, platforms are reshaping how data flows, and regulators are raising the bar on transparency and consent. At the same time, advertisers still need accurate measurement, relevant targeting, and ways to grow efficiently.

The result?

The world of digital advertising is constantly evolving, and with the rise of e-commerce and the vast opportunities presented by retailer data and audience insights, Retail Media has emerged as a powerful advertising avenue. In Belgium and across the globe, the paradigm shift towards Retail Media is making the advertising landscape evolve. In