DoubleClick Search is a search management platform that aims to allow marketers and agencies to efficiently manage their search marketing campaigns via one platform. Consider, for example, Bing, which already has a ...
Gallery ads are a new way to engage with your potential customers. Thanks to this new format, it is now possible to bring a visual experience to those people who are ready to discover your product/service. By adding images to your search ads, they become more pleasant and attractive.
In 2017 Google was condemned by the European Commission to a record fine (2.4 billions Euros) for abuse of dominant position in the context of shopping search results.
Why ? Because the European Commission estimated that Google was putting forward his own products in the search results (ie: Google Shopping Ads) to the detriment of
The biggest ad companies are strongly increasing their investments in advertisements on Amazon. Omnicom Group is even planning to double its Amazon investments in 2018. Where agencies were asked for strategies on Google and Facebook a couple of years, there is an increase in similar requests for
In a world where machine learning is changing the way we advertise online, Google launched a new feature to further integrate machine learning in the creative of your Google search ads. With the use of Responsive Search Ads, the Google algorithm creates the best combination of your headlines and description lines
Ever looked at your AdWords data and wondered what caused that spike in clicks again? Forget your pencils and all sort of extra documents you usually use in order to keep track of all changes and specific events in your AdWords accounts. Google Adwords recently launched a new feature called “Notes”, which will ease your daily analysis and
There are now over 3 million apps and websites on the Google Display Network, and almost as many ways to target your ads over the internet. While all these targeting options allow advanced advertisers to have full control over their advertising & performances, it might be quite overwhelming for many of them.
Indeed, more and more
The importance of using ad extensions on a frequent basis has many different reasons, but mainly it leads to gaining more real-estate on the search engine results page. Google continuously works on adding different ad extensions to give the advertiser the opportunity to provide more information and be
This report highlights some of the biggest search trends impacting the industry in 2017. The trends revealed deliver influential insights for advertisers to respond and adapt their strategies accordingly. In a nutshell, smartphone usage is still transforming our world. Technology is growing at an exceptionally quick rate changing the customer
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