If there is one word that we’ve been talking about constantly since 2023, it has to be Artificial Intelligence, and how it is disrupting our world. Of course, AI is or will have an impact on a lot of industries, but what will be the impact exactly on marketing? How will it change the way we do advertising? New AI-powered tools keep on arriving

Digital advertising has always been evolving and it continues to do so. Performance Max, the latest campaign type released by Google is one of these examples. If you haven't explored this campaign type yet, we strongly recommend testing it out for your own venture.
This article explores the future and vision of Performance Max campaigns,

Introduction

Artificial Intelligence (AI) has progressed its status as a futuristic concept to become a critical component of today’s digital landscape. From personalized recommendations to advanced analytics, AI impacts nearly every aspect of digital marketing. One area

Search engines have become an indispensable tool in our life. We have harnessed their vast potential and reached a point where we take for granted that almost everything is searchable on Google. Our