The importance of local presence in the age of interconnectivity

98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website

INTRODUCTION

In the ever-evolving digital landscape, effective marketing campaigns rely on data-driven insights to optimize performance and drive better results. As digital marketeers, harnessing the full potential of available data is crucial for the business of our clients.

To be able to manage campaigns and evaluate their