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Facebook Ads: new structure changes to your account

New Facebook account structure Earlier this year, Facebook announced some changes in their ads manager. Changes were planned earlier in August, but with a small delay, Facebook only started to implement the changes as of October 16th. By the end of January 2015, every Facebook Ads account...

YouTube and Video Advertising

In February 2015, YouTube will celebrate its 10 years of existence. It was created by three former PayPal employees. Barely 2 years later, in November 2006, Google officially acquired the online video platform.

The art, the beauty and the work behind a graph

There are graphs and graphs and obviously Envisioning Information, which is an art. Working in the digital marketing industry makes our day full of data. Our challenge as a Digital Advertising and Digital Business Intelligence agency is to transform data into knowledge and then, being able...

Advertise on Yandex

For years, Yandex has become the lead search engine in Russia, with a market share of 60% of the queries, versus less than 30% for Google.

How to use the Google Analytics Smart Lists?

Remarketing with Google is getting better and better. In the past year we have evolved from a simple pixel remarketing system, with the AdWords remarketing tag, to a complex audience-based remarketing system with Google Analytics.

The Dos and Don’ts of Google AdWords Mobile App Promotion

The rise of mobile Over the past few years we have seen how mobile devices are quickly gaining ground towards being the device of choice for searching the web. They went from barely representing 1% of total web browsing in early 2011 to a staggering 23% in August this year.

Automate your reports thanks to the Google Analytics API

Do you spend hours and hours every week creating and updating reports? Then this should be very useful for you. In order to ease the reporting based on Google Analytics data, Google made it possible to automatically export data from Google Analytics and to directly send them to your reports in...

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