Articles | Resources

Google Analytics 360 Suite: a marketing (r)evolution

31st March, 2016 Maxime Vandenbussche

Exciting times are ahead for the Digital Marketing aficionados and ‘data scientists’ among us. To be more specific, Google has recently released their new enterprise solution: Google Suite 360. Google tells us it’s a revolution, but isn’t it rather a logical and (long)expected evolution?

Accessing The Google Analytics API through R Studio

29th March, 2016 Glenn Vanderlinden

1. Introduction Some say code is eating the world, others say it’s data that’s eating our planet. Whatever the perspective, one thing is for sure - API’s are at the center of it all.

The new Facebook pixel

7th March, 2016 Bart Van Nieuwenhuyse

In June 2015, Facebook announced some changes in the way website actions will be tracked. Currently, you need 2 different pixel to use the full potential of the Facebook advertising tool: an audience pixel, that could be used to create remarketing lists and a conversion pixel, to track actions on...

Why next week’s Mobile World Congress 2016 matters to global media?

19th February, 2016 Alex Newman

Next week, just under 100,000 people will travel to Barcelona to celebrate a birthday. From Mark Zuckerberg to Lewis Hamilton, the who’s who of the ever-expanding mobile and tech world will descend upon the Fira Gran Via for the 30th Mobile World Congress (MWC).

How to advertise on Instagram?

9th February, 2016 Julie Pyck

A picture says more than a 1000 words. Let this point out the value and unicity of the brand-new online advertising channel, Instagram. Instagram advertising was launched the 30th of September in Belgium. With Facebook being an extremely popular and effective medium with a very broad range of...

Online video advertising: Comparing Facebook & YouTube

30th December, 2015 Eléonore de Richecour

As the marketing battle between Facebook for video and YouTube has been on for a few months now, we’ll cover in this article the characteristics that make each of these platform unique.

A smart approach to Artificial Intelligence

29th December, 2015 Wouter Vandenameele

80 years ago, Alan Turing came up with the concept of the computer. Only 20 years later Artificial Intelligence (AI) had become an official field of study. Along the way, we went from having to teach machines what they needed to know to self-learning machines. For fun, we had them beat the chess...

Common issues with Google Analytics Session 3 - Google Analytics event tracking basics and methodology

18th December, 2015 Julien Cornet

Google Analytics event tracking: the basics Notion of event tracking When users browse your website, they navigate from page to page, generating page loads. This is the main interaction that is tracked by Google Analytics, and the pages’ URLs are recorded quite simply. Events are also...

How to get the maximum out of the Google AdWords Paid & Organic report

10th December, 2015 Vincent Saelen

Since summer 2013, Google AdWords offers its users access to the paid & organic report. The report gathers data on both your SEA performances as well as on your SEO results. It allows you to discover possible synergies between these two types of results on the Google Search Engine Result...