THE FLIPSIDE OF SERP DOMINATION IS WASTEFUL MARKETING SPENDINGS

For years, Bol.com has been the biggest ecommerce company in Belgium. But the runner up in the sports and outdoor segment is Decathlon, followed by Nike. Decathlon’s e-commerce accounts for 21% of the chain’s total sales in Belgium. It is not surprising that SERP

LinkChecker script

Changes can happen, also on websites. However it’s very unfortunate when there are changes made which result in your final URL not working anymore. This is not only annoying for the users and their user experience, but this can also hurt your SEO/SEA efforts as this looks unprofessional. Luckily there is a Google

Introduction

We’ve been talking about AI’s potential in marketing for years now. Remember when everyone treated AI as some sort of distant innovation, a "someday" technology that we could safely ignore for the time being? Well, that time is gone. Today, AI isn’t a futuristic

The battle against negative brand image in elderly care

Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to