Social ads

  • 15 ways to optimize your Facebook campaigns

    You are about to launch your first Facebook campaigns or you have already launched some but are not satisfied with the results? Here are 15 effective tips to optimize and improve the results of your campaigns.

  • Advertising on a inspirational platform: Pinterest

    2020: what an unusual year! During the periods of confinement, many people found themselves alone at home looking for something to do. Some of them turned to the inspiration platform: Pinterest. In fact, according to Pinterest (Global Results Feb-April 2020.), engagement on the platform has

  • Doritos - For the Bold

    The global Doritos slogan is ‘For the Bold’, this because it focuses on a very young target group (16-24-year-olds). However, in Belgium the brand did not have strong connotations with boldness, so we had to install the ‘For the Bold’ concept by creating a push brand awareness campaign with limited budget/resources in the first phase. Based on

  • Facebook Ads Delivery Algorithm

    There are over 2 billion people on Facebook, Instagram and the Audience network, with millions of advertisers trying to reach them every day. The ad’s delivery system of Facebook is designed to maximize the advertisers value & optimize the consumer’s experience. Therefore, it’s crucial for advertisers to perfectly understand how Facebook’s

  • Facebook Split testing

    Recently, Facebook rolled out its updated A/B testing tool, also known as Split testing, in Belgium. The update to split testing brings a fresh view on how advertisers can further improve their ad and campaign performances. This by basing themselves on data-driven insights. In the article we will take a closer look at the update, how it

  • Facebook: Bring quality traffic with the use of micro conversion


    Are you, just like us using Facebook to bring traffic to your website? The low cost and high volumes certainly make it very attractive. Unfortunately, we see in Google Analytics that the quality of that traffic is not always good. Bounce rates tend to be

  • Instagram Poll Sticker – The future of surveying millennials?

    Last week Instagram launched a new feature: the Instagram Poll Sticker. Is it just another cool gadget for the tech savvy youngsters of today? No, we discovered that it is actually a very useful new tool to perform market research on a Millennial audience.

    What are Instagram poll stickers ?

    Instagram’s new

  • Measuring your Advertising impact with Snapchat Pixel

    With Snapchat leaving the closed beta phase on its Snap pixel behind, it is time for an update on this feature. In this small post we are taking a closer look to how advertisers can capitalize on the growing presence of measurability within the platform.

    The introduction of the Snap pixel was something avid Snapchat advertisers have

  • Store Visits & Offline Conversions


    Over the last couple of years we have been hearing a lot about 2 important challenges:

    1. The big switch in Internet device consumption
    2. The challenge of integrating online & offline environment

    Actually, those two challenges have never been so close to each other. In fact,they

  • The ABC of advertising on LinkedIn

    Generally speaking we only tend to think of linkedIn advertisement for recruitment purposes, while they are indeed strong in that specific alley, Linkedin is becoming a viable source of reaching the target audience for more and more brands.  This due to the fact that it’s investing more and more in a variety of ad formats, that could


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