Introduction

When designing an awareness media plan, and by extension any media plan at all, it is quite easy to get lost in all the different options that are available on the market. Choices need to be made regarding which platforms to advertise on, the type of the ad to go for, the format of the ad, and much more. The scope of

A familiar brand, but what do they do?

Imagine seeing the Cofidis logo: bright yellow and red, with a sunburst design. You’ve seen it before, but what exactly do they offer? Travel services? Energy solutions?

In today’s crowded market, while 75% of consumers recognize a