Introduction

Over the past few months, the way search engines work has been evolving rapidly.
For a long time, online search followed a simple principle: ask a question and receive a list of clickable links to find an

AI is rapidly reshaping how consumers search and how brands must position themselves across the entire discovery journey. Search is no longer limited to a traditional results page: it has become conversational, multimodal and fragmented across platforms. Consumers move between Google, TikTok, Reddit, Amazon, ChatGPT, Copilot and Perplexity,

Introduction

In 2024, our article on Search Social highlighted a fundamental shift in how younger generations discover information online. Platforms like TikTok, Instagram and Pinterest were no longer just entertainment

Introduction

Social media is redefining the rules of online search today. While Google and Bing remain essential pillars, they are no longer the only players in the user's discovery journey. With the rise of platforms like TikTok, Instagram, and Pinterest, the concept of Search

Search engines have become an indispensable tool in our life. We have harnessed their vast potential and reached a point where we take for granted that almost everything is searchable on Google. Our

You open ChatGPT and ask it to “find me the best running shoes under €100.” Within seconds, it will compare models, check stock, read reviews, and complete the purchase, all without sending you once to the website of Nike.com or Zalando.be
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