Accurate tracking of data and conversions is essential to running successful campaigns. As on any advertising platform, it's no different on Microsoft advertising. It’s the platform's algorithm that ensures your campaigns are running optimally, that reporting is correct, and that remarketing lists of website visitors are

Recently, many advertisers got an email titled: “Important: GBRAID parameter will be enabled for your URLs to measure your iOS14.5+ conversions”. But what is the GBRAID parameter exactly, and how will it affect your tracking?

What is GBRAID?

Since Apple’s ATT policies took effect in 2021, Google no longer sends the Google

When planning a conversion campaign in Meta Business Manager, it is necessary to create an optimization event. You can choose between two options: events and custom conversions. But what is the difference, and why is it advisable to set up a custom conversion? Custom conversions offer significant advantages for reporting, making it a best

[dropcap]Keeping track of your SEO efforts can feel overwhelming. There are so many moving parts like keyword strategies, technical fixes, content updates and it’s easy to lose focus. This is where an SEO dashboard comes in. It brings everything together in one place, helping you see what’s working, what isn’t, and where to focus

Server-side tagging in Google Tag Manager is still a rather new concept to most digital marketeers, and it’s normal that some common issues arise. Apart from it being a new concept, it is on the crossroads of marketing and IT, so a close collaboration with teams of different backgrounds is often needed. At Semetis, we’ve been experimenting