Articles | Resources

Opting for Bing Advertising? Pros and cons

9th December, 2014 Jennifer Hubert

Belonging to Microsoft, Bing Search Engine is installed by default on PCs. This is one of the reasons why it is still being used every day by lots of people.

How to manage your AdWords budget using advanced features?

2nd December, 2014 Glenn Vanderlinden

Whether you’re a small player using Google AdWords or a multinational, one thing is for sure, budgets for digital advertising don’t come easy so you need to squeeze every last drop out of them. There’s always an opportunity to tweak your existing AdWords campaigns in order get that extra...

Facebook Ads: new structure changes to your account

26th November, 2014 Bart Van Nieuwenhuyse

New Facebook account structure Earlier this year, Facebook announced some changes in their ads manager. Changes were planned earlier in August, but with a small delay, Facebook only started to implement the changes as of October 16th. By the end of January 2015, every Facebook Ads account...

Facebook is changing: Ads, Community & SEO

20th November, 2014 Nicolas Debray

“Facebook puts officially everyone on notice about the death of the organic reach” It’s time to embrace Facebook for what it is!

YouTube and Video Advertising

10th November, 2014 Nicolas Debray

In February 2015, YouTube will celebrate its 10 years of existence. It was created by three former PayPal employees. Barely 2 years later, in November 2006, Google officially acquired the online video platform.

The art, the beauty and the work behind a graph

7th November, 2014 Nicolas Debray

There are graphs and graphs and obviously Envisioning Information, which is an art. Working in the digital marketing industry makes our day full of data. Our challenge as a Digital Advertising and Digital Business Intelligence agency is to transform data into knowledge and then, being able...

Advertise on Yandex

4th November, 2014 Neda Sekkat

For years, Yandex has become the lead search engine in Russia, with a market share of 60% of the queries, versus less than 30% for Google.

How to use the Google Analytics Smart Lists?

31st October, 2014 Julien Cornet

Remarketing with Google is getting better and better. In the past year we have evolved from a simple pixel remarketing system, with the AdWords remarketing tag, to a complex audience-based remarketing system with Google Analytics.

Optimize your digital advertising campaigns with Google Analytics sociodemographic data

29th October, 2014 Quentin Verwaerde

Since October 2013 sociodemographic data about website visitors is available for AdWords and Google Analytics users. This new data allows advertisers to have a better picture of who is coming on their website and to use it for their marketing campaigns. This advanced data may lead to...