Accurate tracking of data and conversions is essential to running successful campaigns. As on any advertising platform, it's no different on Microsoft advertising. It’s the platform's algorithm that ensures your campaigns are running optimally, that reporting is correct, and that remarketing lists of website visitors are

Do you still remember 2018 when the GDPR started to be applicable? This European legislation led to a massive impact for our industry, with all the companies having to implement quite a lot of things (such as Consent Management Platforms) in order to be compliant with the new law.

While everyone has heard about the GDPR, we have the