"A request on ChatGPT is like wasting a bottle of water and powering a light bulb for 15 minutes," according to A. Kapoor in an investigation by the media outlet NOW.

Chances are, as you read this, you have already used an AI tool or feature. As observed among our clients and

Introduction

We’ve been talking about AI’s potential in marketing for years now. Remember when everyone treated AI as some sort of distant innovation, a "someday" technology that we could safely ignore for the time being? Well, that time is gone. Today, AI isn’t a futuristic