Marketing Automation

  • A take on digital marketing automation

    I was born in 87 and part of the generation Y. As a kid, I was able to witness the rapid changes and huge boom in technology and the Internet. It was the time of the dotcom bubble where everything seemed possible. At the age of 15, I was so happy to test MSN live chat to be in live conversation with my friends. 15 years later, automated

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  • Audio Personalization with A Million Ads - A Scarlet Use Case

    In our previous article, we introduced you to the concept of Dynamic Audio Personalisation (DAP). At Semetis we like to get our feet wet into emerging technologies and trends so in March 2019 we decided to launch a

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  • Automated Bidding in Search Ads 360

    What is Automated Bidding in Search Ads 360?

    Automated Bidding is the use of bid strategies, which are mechanisms that automate the process of bidding (instead of manually setting bids and bids adjustments), in order to achieve defined goals.

    Search Ads 360 (previously called DoubleClick

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  • Automation in Search Engine Advertising

    The future of PPC Automation

    Do you work in digital advertising?
    Great, early retirement is waiting for you...

    Not exactly. But automation will change your job, that’s a given.

    Computers are getting faster.
    Algorithms are getting smarter.
    Artificial intelligence and machine learning are getting

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  • Can a robot do my job?

    can a robot do my job

    TLDR

    Yep, you’re doomed!

    The longer story

    The question “Can a robot do my job?” or the darker variation to that question “Will a robot take my job?” has been asked in fear for many times in history. Every time a technological

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  • Carglass - Data-Driven creativity & automation as a basis for exponential ROI growth

    Introduction

    When people are confronted with a broken car window their first reflex is often to go to the Carglass website and start registering their case. However, we saw that funnels are often abandoned, even though people have damaged windshields.

    This is unfortunate for Carglass because people seem to lose the urgency

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  • Carglass® continues to pioneer: launch the very first data-driven video campaign in Belgium

    Carglass® is a great example of how automation through MarTech tools can change and transform, their processes with business acceleration as a result.

    The majority of Belgians confronted with a broken car window have the reflex to go to the Carglass® website and start registering their damage and schedule

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  • Creating an intimate thank you experience

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  • How to combine Shared Budgets and Smart Bidding Strategy

    Why combine Shared Budget and Smart Bidding in Google Ads?

    You want to leverage Google’s newest automation features to boost your Google Ads performances, and your efficiency.

    More specifically, you want to automate

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