• How to be effective on Meta

    When it comes to advertising online and especially on Meta, it can quickly become tedious. Between creating numerous ads, setting up tracking, checking for errors, etc. it can easily take many hours. It is therefore very important to find ways to automate certain processes in order to save time and efficiency, which is what we do on a daily

  • Lead Generation: How to get closer to the business? (1/2)


    Eliot, we are worried that our advertising activities are not profitable… can we tell us how much our maximum cost per lead should be in order for us to be profitable?”. This question came from Jérôme Stefanski (CEO), Pauline Jobelot (CMO) and Stéphanie Fay (Growth Marketing Manager) from Little Guest. And this

  • Meta: novelties and tips for set ups

    Now that you have followed the 15 ways to optimize your Facebook campaigns, here are the enhancements you can add to your ads and increase your performances with those Meta updates.

    There are three main categories of enhancement that can be

  • Optimizing Meta Creatives: 4 Questions to Maximize Your Ad Success

    The right person at the right moment with the right message. A sentence every marketer has heard at some point. On Meta, you have a whole list of interests to choose from in order to reach the right people, but if your advertisement is not optimal,

  • The Digital Markets Act, the Digital Services Acts and their impact on the digital industry

    Do you still remember 2018 when the GDPR started to be applicable? This European legislation led to a massive impact for our industry, with all the companies having to implement quite a lot of things (such as Consent Management Platforms) in order to be compliant with the new law.

    While everyone has heard about the GDPR, we have the

  • The new Meta “objective selection experience”


    In order to simplify campaign setups, Meta simplified the objective selection possibilities when creating new campaigns in Ads Manager.

    As explained by Meta: “We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their desired business outcomes (e.g. Awareness, Traffic,


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