Articles | Resources

4 reasons why should you use Gmail Ads

2nd March, 2017 Mathieu Van Wylick

Gmail ads

Gmail Ads (formerly known as Google Sponsored Promotions) has been launched by Google a few years ago. Back in the days some of my colleagues gave you a really complete introduction about this exciting format. However my objective today is to convince you to make a good and efficient use of this...

How to Integrate the use of stories in your social media strategy ?

24th February, 2017 Céline Vermeulen

Instagram’s launch of the new feature “stories” did not come as a surprise for most of us. After a failed attempt to acquire the Snapchat in 2013 it has worked ever since on the development of such lookalike apps. While some of those copycats failed along the way, the Instagram story is here to...

Shoppable Lightbox ads: introduction & best practices

8th February, 2017 Julie Pyck

A couple of months ago, Google announced the availability of Shoppable Lightbox ads in Belgium. This is a new way of feed-based advertising, so as Digital Marketing experts we were eager to test this out for you. Is this medium as effective and revenue-driving as Google Shopping? What filters...

Series - A take on audiences (part 5 out of 5)

7th February, 2017 Glenn Vanderlinden

7 steps to create a practical Moment of Truth (MoT) strategy This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in order to transform the theoretical framework related to audiences (and...

Series - A take on audiences (part 4 out of 5)

6th February, 2017 Glenn Vanderlinden

How audiences will force companies to rethink the way they do business In our previous articles we elaborated on what the main challenges are in order to set up a successful audience strategy, how to get there and what the impact would be on how you run your marketing campaigns. In this article...

Series - A take on audiences (part 3 out of 5)

3rd February, 2017 Glenn Vanderlinden

How are campaign budgets and structures impacted by audience-centric strategies? In our previous article we provided a methodology on how audiences should be put in place in order to deliver on their potential. In this article we’ll be looking at the impact of this approach on campaign...

Series - A take on audiences (part 2 out of 5)

2nd February, 2017 Glenn Vanderlinden

A practical approach for using audiences in your customer journey Data is the new gold and in the world of digital marketing it comes in the form of audiences. As soon as it became obvious that data could hold the key to more potential revenue, companies started harvesting it at an accelerating...

Series - A take on audiences (part 1 out of 5)

31st January, 2017 Glenn Vanderlinden

Is a meaningful digital marketing audience approach a technological or a structural challenge ? From an advertising point of view ‘audience’ seems to be the new buzzword. The notion of audiences has been around ever since the rise of TV and radio where media agencies used the term through market...

An introduction to the Doubleclick world – Programmatic and RTB

23rd December, 2016 Elisabeth Marécaux

Digital undergoes a lot of different evolutions, including going from manual to programmatic. This is a way of doing auction-based advertising that involves different parties, which includes a demand side, publisher, advertiser and the ad exchange. In short, programmatic is an automated format of...