At Semetis, we have done plenty of SEO Audits over the years. These audits have been state-of-the-art, extensive and important. However, SEO becomes exciting and truly impactful when the audit and the strategy are brought to life.

Generally, an audit and a strategy result in concrete recommendations. These

2020 has been a special one so far. Some businesses have been impacted negatively, others have grown thanks to Covid’s impact. Despite the economic uncertainties, most e-commerces have grown strongly. Latest numbers of BeCommerce show a 33% increase for

If you are looking for a tutorial type of article giving you the 7 steps on “how to use attribution”. This article is not for you. If you expect to come out of this reading with a magic solution to help you define which budgets should be allocated to the different marketing initiatives you are driving. This article

This article is the first in a series in which we’ll cover our vision on B2B marketing and present a pragmatic 3-step model for B2B marketing success. 

Introduction

Like a lot of

The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice

If you are working for a company which is generating online conversions, you probably already looked for ways to generate more conversions on your website. This can be done thanks to Conversion Rate Optimization. CRO is a process that will help you improve the conversion rate of

Semetis is the first Belgian agency to be a Mixpanel certified partner. Mixpanel is a user & product analytics solution focused on collecting accurate data, identify trends in order to understand why users take certain actions so the product & customer journey can be improved. Mixpanel is a solution designed for product teams &

We are very pleased to announce that Semetis is the first Belgian agency to have launched a Shopping Campaign with Partners with the collaboration of Vanden Borre and Samsung. 

The infinite fragmentation, a perspective on the evolution of the digital advertising industry

Aside from Google, Apple and Amazon we see more and more companies exploring the area of voice. As stated in the previous article “Voice Assistance - Is voice the new wave of digital

It is being said that voice is the next wave after mobile, but actually, it is already here. If you are in the digital industry space you definitely need to understand the way voice will impact your business.

Let’s start with some interesting

This piece of writing offers advertisers a peek into the future of advertising. No need to say that future is data-driven, but the extent of that data-drivenness might be larger than people in the industry might expect. This article aims to address the part that is often forgotten, the creative part. But next to being a window into the future,

What is Black Friday and how is it impacting the advertising industry?

If you have listened to the radio, watched TV or browsed the web in the month of November, you have heard about Black Friday. For the last couple of years (yes, it's that recent in Belgium), it is the absolute marketing buzzword of the month of November. It is

Channable is a feed management tool in which you can create, optimize and export your feed across a multitude of comparison websites, affiliate platforms and marketplaces. But let’s dive deeper into their offering and see what it is all about.
To start using Channable you’ll have to first create an import. This