Gallery ads are a new way to engage with your potential customers. Thanks to this new format, it is now possible to bring a visual experience to those people who are ready to discover your product/service. By adding images to your search ads, they become more pleasant and attractive.
In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing.
Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers and suppliers in the offline
We’re done waiting ! After years of non-progress Google officially announced yesterday their massive step towards unification of data coming from applications and web platforms in GA : Web + App Properties.
The ranking of your app will depend a lot on the selection of the keywords. This is true for Apple Store and Google Play.
We would recommend you to really take the time for this step because the most common mistake is to directly select keywords that generate most of the traffic and only focus on those.
Attribution (modelling) is a hot topic in digital marketing. All stakeholders have been focussing more and more on attribution: companies, agencies and especially big players like Google have been working and pushing on this subject. The “Why?” is quite clear: since measurability is the big advantage of digital marketing, it’s only logical
If you are looking for a tutorial type of article giving you the 7 steps on “how to use attribution”. This article is not for you. If you expect to come out of this reading with a magic solution to help you define which budgets should be allocated to the different marketing initiatives you are driving. This article
This article is the first in a series in which we’ll cover our vision on B2B marketing and present a pragmatic 3-step model for B2B marketing success.
Like a lot of
Since the 2000s, it is common to hear that companies want to get closer to their respective customers to define themselves as customer-centric. Moreover, these companies have more and more individual customer data available through different channels. Thus, the marketing function moves gradually from mass marketing
Yep, you’re doomed!
The question “Can a robot do my job?” or the darker variation to that question “Will a robot take my job?” has been asked in fear for many times in history. Every time a technological
When people are confronted with a broken car window their first reflex is often to go to the Carglass website and start registering their case. However, we saw that funnels are often abandoned, even though people have damaged windshields.
This is unfortunate for Carglass because people seem to lose the urgency
Risk
This is the second article in a series of 7. Here we are building further on the article ‘Cookieless Series Part 1 - How ITP & GDPR are affecting your marketing results’,
The digital transformation of our society has certainly impacted the advertising industry as a whole. We have come a long way since the Ad Men from Madison Avenue half a century ago. Today, our media mix is multi channel, our audience is mobile and on the go, out of home inventory is becoming programmatic, voice
The global Doritos slogan is ‘For the Bold’, this because it focuses on a very young target group (16-24-year-olds). However, in Belgium the brand did not have strong connotations with boldness, so we had to install the ‘For the Bold’ concept by creating a push brand awareness campaign with limited budget/resources in the first phase. Based on
A couple of days ago, you might have seen a new tab in your Google Analytics report: Attribution Beta. This news Beta from Google did not make a lot of noise in the news, but only a couple of weeks after the launch of the “Web +
In 2017 Google was condemned by the European Commission to a record fine (2.4 billions Euros) for abuse of dominant position in the context of shopping search results.
Why ? Because the European Commission estimated that Google was putting forward his own products in the search results (ie: Google Shopping Ads) to the detriment of
If you are working for a company which is generating online conversions, you probably already looked for ways to generate more conversions on your website. This can be done thanks to Conversion Rate Optimization. CRO is a process that will help you improve the conversion rate of
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