Artificial intelligence and machine learning are two concepts that will lie on the lips of every marketer in 2018. Google is one of the parties involved pushing the research in this field to the next level. This year, we see shimmers of this technology coming through in Google Analytics. First there was Data Driven Attribution for GA360 users

Tag Management Systems are omnipresent in today’s Digital Marketing & Web analytics industry.  TMS’s emerged in the late 2000’s to address the many opportunities and challenges posed by the explosive growth in digital marketing solutions.
Tag Management Systems help companies to strategically manage their (online)

1960 to 2054 - A century of evolution for the advertising industry

Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often

If you haven’t heard about GA4 before or you didn’t start the initial setup, I recommend you to start reading the excellent article ‘The new Google Analytics

Client Overview and Challenge

The Skateroom, a B Corp Belgian-based company, became known worldwide for placing famous works of art on responsibly made skateboard decks that can be displayed as art in our homes. The Skateroom believes that

 - What does it mean to be data driven ?
 - “Being data driven is not a matter of data…”

It’s not because someone is collecting huge amounts of data or is continuously looking into their dashboards or any other tools that he or she is data driven. The volume of data you are gathering and the way you follow-up on

Introduction

The concept “datalayer” is usually presented as the enabler to implement a lot of digital advertising/analytics projects. But datalayers stay unclear for many actors.
This article will introduce the datalayer by explaining simply what it is, the business advantages and the state of mind to adopt in order to

The launch of GA4 has been a bumpy ride. GA4 is a significant change of the previous version of Google Analytics, Universal Analytics. It introduces new features, data modeling and reporting that require a significant learning curve for users. Additionally, some users have reported technical issues with GA4, such as data discrepancies,

The launch of the Store Visits in Google Analytics

Big News! You might have heard it. Recently Google released a new beta feature: “Store Visits” for Google Analytics. What is it? Long story short, it allows to measure the link between website sessions and in-store visits.

How does it work from a technical point of view ?

Server-side tagging in Google Tag Manager is still a rather new concept to most digital marketeers, and it’s normal that some common issues arise. Apart from it being a new concept, it is on the crossroads of marketing and IT, so a close collaboration with teams of different backgrounds is often needed. At Semetis, we’ve been experimenting

This report highlights some of the biggest search trends impacting the industry in 2017. The trends revealed deliver influential insights for advertisers to respond and adapt their strategies accordingly. In a nutshell, smartphone usage is still transforming our world. Technology is growing at an exceptionally quick rate changing the customer