Articles | Resources

Five Important Things to Keep in Mind When Restructuring Large Adwords Accounts

19th August, 2014 Sofie Van Vaerenbergh

For E-Commerces’ the online world is their playground. These E-Commerces are important clients with a large Adwords account. Some of them are active in different countries and target different languages, they have a large stock of products or services, add from time to time new products to their...

Semetis approved to become a Google Analytics Premium Reseller

6th August, 2014

Brussels – 6 August 2014 - Semetis today announced it is entering into a strategic agreement with Google to become a Google Analytics™ Premium Reseller.

Google Tag Manager: Put your click data into context

18th July, 2014 David Peeters

You’ve set up Google Tag Manager to track clicks on your website. The numbers are coming in, but there’s something missing. You’re tracking only hints of behavior, but you’re missing the whole picture. To solve this, you need to put your click data into context. In the article Google Tag Manager:...

Google Tag Manager: The Basics

10th July, 2014 Stéphane Juricic

Tracking, tagging, conversions, transactions, button clicks, remarketing, what about being able to handle all these features with one single tool? That is what Google Tag Manager (GTM) offers.

Semetis Power Tip: Tracking subdomains with Google Analytics

20th June, 2014 David Peeters

One of our clients created an application located on the subdomain app.theirwebsite.com. On their main website, theirwebsite.com, they had multiple links to the application on the subdomain. Although we installed the same tracking code on both the main domain and the subdomain, Google Analytics...

What is your digital mobile strategy?

17th June, 2014 Julien Cornet

Consumer behavior rapidly evolved towards the use of mobile devices. Therefore, the world of digital marketing has capitalized on the concept of mobile over the last few years. Digital platforms are evolving too, from Facebook’s monetisation strategy to Google AdWords’ Enhanced Campaigns. Google...

Dynamic Remarketing - How to set up and why e-commerce websites cannot miss it

29th April, 2014 Doriane Magnus

Few months ago I wrote an article about Google Shopping and its benefits. It’s time to continue the story and talk about Dynamic Remarketing.

Why should you consider Omniture as Web Analytics Platform?

22nd April, 2014 Sylvain Thirionet

Beginning 2014, Adobe announced that his Omniture suite will be renamed “Adobe Analytics”. Concretely, it does not change a thing in the data processing and the interface. It just gives more Adobe brand impact on the platform. So let’s focus back on what Omniture is and how it differentiates from...

SEO best practices when splitting a website

14th April, 2014 Neda Sekkat

Sometimes, for strategic, marketing or financial reasons, companies wish to split their website in order to better separate activities. For instance, you can be an enterprise running B2B and B2C activities and willing to clearly split them. You can also be a real estate agency which wants to...