As a digital marketeer, we all have at one moment to define a strategy to promote our product, services or other on the internet. This is not an easy task, the digital landscape brings endless possibilities and unlimited strategies. Also, the perfect plan doesn’t exist. But we have defined 4 easy

Introduction

“How can I continue advertising in a third-party cookieless world?”. As you know, we are approaching the end of the third-party cookies era. This will have a massive impact on Semetis as an advertising agency but of course also on all advertisers doing digital campaigns.
That’s why, at Semetis, we help our clients

 7 steps to create a practical Moment of Truth (MoT) strategy

This relates to the series of articles that was published related to audiences. The objective of this article is to go through the different steps required in order to transform

For most of us, LinkedIn is seen as the most powerful network in terms of recruitment. With nearly 774 million users in more than 200 countries in 2021, LinkedIn has indeed become the reference for professional social networks.

But the platform is now also proving to be a powerful tool for online advertising. Like Facebook, Instagram

1960 to 2054 - A century of evolution for the advertising industry

Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often

In a recent press release, Anthony Chavez, VP of Privacy Sandbox, announced that they will be expanding their testing of the Privacy Sandbox. This means that the development of the Privacy Sandbox will take longer than expected, until Q3 2023. By that time,