Articles | Resources

Why Context Matters: “All things are difficult before they are easy.”

9th April, 2014 Nicolas Debray

Analysing data is an art. Giving them a sense and actually going through the steps of “data, information, knowledge, wisdom” model requires expertise, experience and science. Having “information, knowledge, wisdom” without sharing it is just a pity.

Measurement of cross-device conversions in AdWords

7th April, 2014 Frederick Vijverman

A multi-device advertising environment We are living more and more in a multi-device world. Mobile internet is growing rapidly and tablets and smartphones are becoming more common in our daily lives. Different devices are being consulted during the customer buying cycle. Marketing investment...

AdWords Remarketing Lists for search Ads (RLSA)

20th December, 2013 Frederick Vijverman

After we published the article on the evolution of remarketing we realized that remarketing lists for search ads (RLSA) needed some extra attention. In this post we would like to further elaborate the function, the implementation in AdWords, the different strategies and our experience. What is...

Performances of Google Search Partners Network

12th December, 2013 Sylvain Thirionet

We all know that Google is partners with a few search website to enlarge its Search Engine potential. While we do not really have access to a clear list of these partners, we know they exist and we can identify them thanks to the mention “powered by GoogleTM” next to the search box:

Why am I losing keyword data in Google Analytics: the (not provided) issue

8th December, 2013 Julien Cornet & Stéphane Juricic

On 18th October 2011, Google officially announced that encrypted search would become the default setting in Google Search. This means that people using www.google.com would be redirected to https://www.google.com, and thus their search results would become encrypted.

How technology can help you take (the right) business decisions

21st November, 2013 David Peeters

Imagine you’re the proud owner of a sandwich shop. To run your business and to make the right decisions, you track all kinds of information, from your daily costs and income to the number of ham-cheese sandwiches sold every day, based on what you tallied on a paper napkin.

YouTube Preroll Campaigns: Best Practices

12th November, 2013 Cécile Quinon

For two years now, it is possible to advertise on YouTube in Belgium. This opened many new advertising opportunities for marketers with all kinds of budgets. One of the most interesting ad format introduced by YouTube is the prerolll. At Semetis, we have implemented many successful preroll...

How to reach your audience on the Google Display Network

6th November, 2013 Chloé Piérard

In 2012, Semetis has published an article on the targeting tools for the Google Display Network (GDN). That was more than a year ago and since then, they have tremendously evolved! That’s why we propose you an update including the last evolutions of the targeting methods on the GDN, which allows...

Mobile Traffic as a Digital Marketing Leverage

31st October, 2013 Neda Sekkat

Early 2011, 1% of online browsing came from tablets and smartphones. By the third quarter of 2011, this number had doubled to 2%. In July 2012, the 5% mark was reached. Currently, the mobile traffic represents more than 12% of online browsing, as illustrated in the grah below: