Articles | Resources

Unleash the power of labels in Google AdWords

15th May, 2015 Vincent Crochet

A good organization has always been a key element of effective resource management. Indeed, with a clear and consistent data structure and an easy access to information, more resources can be allocated to the analysis of data rather than to the retrieval. Labelling is a simple tool to sort,...

How to implement User ID in your GTM Account

17th April, 2015 Neda Sekkat

Through Universal Analytics, Google has developed a number of new functionalities. One of them allows you to track users across different devices. It is a new way of collecting user information called “User ID”. Tracking the User ID enables the analysis of groups of sessions, across different...

Better decisions with Google Analytics Enhanced E-commerce (Part 2)

26th March, 2015 Chloé Piérard et Frederick Vijverman

In our article of 5 March 2015, we presented you the new Enhanced Ecommerce reports available for Google Analytics accounts that are migrated to Universal Analytics. Those reports provide key insights to understand the pre-purchase ecommerce behavior. In this article, you will learn how to...

How to work with Facebook Business Manager?

16th March, 2015 Bart Van Nieuwenhuyse

Last year, the advertising platform of the social media giant went through some important changes. In October 2014, the account structure changed completely. Only a few months later, in December, another important update was released: Facebook Business Manager.

Better decisions with Google Analytics Enhanced E-commerce (Part 1)

5th March, 2015 Chloé Piérard et Frederick Vijverman

What is Enhanced Ecommerce (Part 1/2)? In May 2014, the Enhanced Ecommerce beta was launched by Google Analytics. Every Google Analytics account is eligible to transfer to Enhanced Ecommerce since summer 2014. The new Enhanced Ecommerce analytics provides a lot of new insights and reports over...

How the YouTube Trueview ad format functions ?

18th February, 2015 Dan Gelbard

YouTube became an essential tool for both individuals and professionals. With more than 3,8 billion unique users in Belgium in 2011, a great opportunity is offered to advertisers (see previous article for more information).

An introduction to Gmail Sponsored Promotions (GSP)

27th January, 2015 Doriane Magnus & Sofie Van Vaerenbergh

Do you have troubles finding the right audience for your ad? Do you think that the classical targeting options aren’t detailed enough for your targeting idea? Gmail Sponsored Promotions is the solution for this problem. What is Gmail Sponsored Promotions? A Gmail Sponsored Promotion will appear...

Upgrading to Universal Analytics: Path to successful transition

24th December, 2014 Stéphane Juricic

Universal Analytics is the new Google Analytics. Since April 2nd , it is out of beta and upgrade has been made available to every Google Analytics account. In this article, we will try to answer some hot questions on the topic, and to provide some tips that will ensure the best possible...

Create a good content SEO strategy : Semetis Case Study

15th December, 2014 Amaelle Haulet

How to optimize the SEO? This question on Google makes 4 620 000 results appear. This topic is largely discussed over the internet.