Presentations and Cases | Resources

A Successful SEO Case Study

19th June, 2020 Olivier Mannekens

At Semetis, we have done plenty of SEO Audits over the years. These audits have been state-of-the-art, extensive and important. However, SEO becomes exciting and truly impactful when the audit and the strategy are brought to life. Generally, an audit and a strategy result in concrete...

Dynamic Audio Campaigns, why you should care about this innovation in 2020

2nd April, 2020 Frédéric Palella

The radio landscape is changing. The offline radio user base has declined by 15% over the last 3 years in Europe, marketing investment is following accordingly, and this downward trend is expected to continue. On the other side, digital audio services like Spotify keep growing and are expected...

Planet Parfum Case: Leverage Search Automation to drive Performances in untapped regions

19th November, 2019 Margaux Marien

Introduction Our Planet Parfum Case shows that using Google Advertising Automation to the fullest enables us to reach cost-effective results for e-commerce. Automation leaves room to build in parallel a strong partnership with Planet Parfum to keep our focus on the business impact. The...

Carglass® continues to pioneer: launch the very first data-driven video campaign in Belgium

2nd October, 2019 Dhan Claes

Carglass® is a great example of how automation through MarTech tools can change and transform, their processes with business acceleration as a result. The majority of Belgians confronted with a broken car window have the reflex to go to the Carglass® website and start registering their damage and...

Local Strategy: The impact of online campaigns on offline revenues - Atol les Opticiens Case Study

13th August, 2019 Anne Mathieu

It’s a fact, omnichannel businesses are more and more focusing on their local strategies. Apart from growing their online websites and e-commerce platforms, it is indeed crucial for many to also boost their physical stores. Physical stores are still a heavy revenue driver that shouldn’t be...

Quick-Step: Guide users through the full floor buying customer journey by using data driven creatives

5th April, 2019 Edith Denys

SHORT SUMMARY Our Quick-Step case shows the enormous potential of data-driven ads, not only for remarketing purposes, but also to use prospection audiences. Together with all partners involved (Unilin, AdSomeNoise) we conquered many hurdles to pull this hyper personalized campaign off. We...